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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
Do you have a really effective offer ecosystem in your business?
In this episode, we’re discussing the importance of your offer ecosystem. I’ll explore exactly what this means, what happens when you don’t have it in place in your business, why you need it, what it looks like, and what happens when you have it in place.
I’m so excited to be talking about this topic as it can make such a huge difference for your time, skills, sales and confidence. By creating a targeted and clear offer ecosystem, you’ll build your expertise and clarity in exactly how you can help your clients and become known in your industry.
I’ll run you through how to do an audit and create intentional offers that serve you and your clients. Selling will become much easier because everything you offer is compelling and clear and you’ll no longer have to run a ‘bitzer’ business.
You can look forward to working less and earning more – so what are you waiting for?
Topics we discussed:
[1:24]: I’m pregnant! My fiance and I are expecting our first child this September.
[3:36]: An offer is something that you sell in your business, eg. services, courses, memberships, or products.
[5:05]: When we don’t have a clear offer ecosystem, our clients are overwhelmed, unsure and won’t take action. We, as business owners, are not convinced about what we have to offer.
[6:14]: You can become overworked jumping between all the different types of offerings.
[6:47]: The client’s experience suffers, the results suffer, your expertise aren’t fully developed and you’re busy all of the time.
[7:20]: For each offer, you need marketing, sales process and a delivery process.
[8:51]: Create fewer and more intentional offers for your clients to work with you.
[11:00]: Your clients will get better results in less time. You will become known for your offerings and you’ll start working less.
[11:45]: Conduct an offer audit. Look at the revenue, why you’re offering it and is it serving you and your clients. Look at your intro offer, signature offer and VIP offer.
[13:21]: For example, the Modern Marketing Collective – when you’re not booked out with clients, Scalable – when you are booked out with clients. Each offer must solve a problem.
[14:47]: You have the bandwidth to hone your process and experience by simplifying your offers.
[16:50]: You have more time and space, and create a calmer simpler business. Selling is easier because your offers are compelling and clear and you’re an expert in your area.
[18:07]: Instead of creating a new offer when you’re not experiencing traction, tweak how you communicate your clear, intentional offers.
[19:46]: An example from Rachel, one of the students in The Modern Marketing Collective.
[21:24]: If you’re not booked out yet and you don’t have an offer ecosystem in your business, join me in the Modern Marketing Collective.
Free Online Class: The 3 steps to turn your followers into clients. Find out more here
Join the Modern Marketing Collective here
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I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.