Most days, it’s a mad scramble to get something (anything!) out, and when you do hit publish, you get crickets…
Which makes it feels like you’re talking to yourself.
Other days, you spend HOURS thinking of a topic or caption, only to second-guess it so much you discard it entirely...
Which leaves you with an empty feed and a growing fear that you won’t be able to make your business work.
Because, deep down, you know you can’t keep working this hard for such little results.
Not that you haven’t tried!
You’re constantly listening to podcast episodes, downloading free guides, and asking your business-owning friends for advice.
Problem is, none of it seems to add up —
Your friend tells you one thing, your favourite podcast tells you another, and some guru pops into your feed with a different take altogether.
And, if you’re honest, really bloody confusing.
Maybe not, but I knew my job wasn’t making me happy, and I truly believed that I could create something of my own.
Since you’re here, I’ve got a hunch you might be in a very similar situation right now...
Like my client Carla, an ecommerce store owner, whose sales from Instagram alone increased by 776% in one month.
Michelle, a bra fit specialist, who doubled her client bookings in one month, just from Instagram
And Laura, an online fitness trainer, who in one month, attracted 397 new followers and doubled her monthly revenue.
The best news is that these kinds of wins are available to you, too.
In fact, If you’re all the way down here on the page, I’m officially inviting you to work alongside me to make it happen...
So that my business made enough money to support me and the life I wanted to lead.
Fast-forward to today, and I’ve helped more than 700 business owners do the exact same thing.
I love it.
Growing my email list
Landing speaking gigs, and
Generally opening doors
Which meant that while other business owners were chasing vanity metrics, like number of followers, or most likes on a selfie, I was busy using the platform to grow my business:
There was a LOT I had to learn when I first started out on my own (Systems! Budgeting! BOUNDARIES!), but, thanks to my Master’s thesis on social media and in-house role in digital marketing, Instagram wasn’t one of them.
— Sharon Parker, Interior Designer, @whitewith1
I was going around in circles, downloading way too many e-books, second guessing myself and feeling constantly confused on how to grow a business using social media. Not long after joining The Modern Marketing Collective, I adopted the simple marketing strategies that were not only engaging and fun but super achievable.
As a result I’m now aligning with my ideal clients and watch as my business inquiry and conversion rates grow each day. In just the last 7 days my Instagram profile visits increased by 116%, my story interactions up 128% and I’ve secured enough client work that would have previously taken me 4 weeks to earn on a full time salary. The Collective has provided a platform for me to find my voice, realise my worth and align my business with my ideal clients.”
"I’ve secured enough work in 7 days - that would have taken me 4 weeks to earn on a full time salary"
— Jess Worrall, Family & Newborn Photographer, @jessworrallphotography
I was always active on social media but I felt really lost in terms of strategy - I would waste SO much time trying to think of what to write and end up just not posting anything at all. Now I've met my booking goals for the past 3 months!
I am saving so much time every week because I actually have a purpose instead of mindless scrolling and umm'ing and ahh'ing about what to post. There's been a weight off my shoulders now I understand what I need to and can do there.”
"I am saving so much time every week because I actually have a purpose."
— Carla Di Fiore, E-Commerce Store Owner, @divinetreasure
This month alone, I launched 2 new products and sold out within hours; had my biggest month in sales; launched a new business and got 2 new clients on board; and sales went up 142% from the previous month. Thank you Emily for always encouraging and supporting your members.
My sales are up 142% from last month
— Kate Robinson, Wedding Photographer, Online Course Owner & Podcaster, @katerobinson.co
I was very scattered with my marketing approach, and didn't know where to focus my efforts. I was feeling frustrated that I had limited time to re-establish my business in a new city.
I set myself a goal of booking 10 weddings this year, and it's only June and I've already booked 11! It feels like a weight has lifted now that I have a clear plan and strategy on how I'm going to achieve my goals. I can now focus my efforts, and get results in less time which is a huge win!
"I set myself a goal of booking 10 weddings this year, and it's only June and I've already booked 11!"
So, while you might leverage the latest tools and trends, it won’t just be to get eyeballs or likes.
It will be to make sales.
To start genuine conversations.
To get the RIGHT people onto your email list.
To get invited on podcasts.
To land speaking gigs.
And, ultimately, to open up other opportunities—
All so your business can support you and the life you want to lead.
A VISION for your business that excites the pants off of you and specific GOALS you are working towards each month (no more flying blind)
A magnetic MESSAGE to attract your ideal clients (and help you communicate how you can help them!)
Sexy packages of your services - aka OFFERS - that your audience actually understand and want to buy
By the end of this phase, you’ll have:
A CONTENT STRATEGY so every piece of content you share is actually working for you to grow your business
An easily manageable MONTHLY CONTENT SCHEDULE so you’re not guessing what, where and when to post
More ENGAGEMENT on your content from ideal clients who love what you're sharing (not just your mum or besties)
By the end of this phase, you’ll have:
Simple automations that move your audience to being paying clients in the fastest possible way
An “I need that” lead magnet and an email list that is growing with more ideal clients each month
And if our hundreds of previous students are anything to go by, you’ll also be celebrating your biggest month of sales in business!
By the end of this phase, you’ll have:
Make more sales, without working harder now you have smart automations in place doing the heavy lifting for you. Don’t be surprised if selling starts feeling (shock horror!) more fun AND easy.
Here’s a peek at what that community looks like
You and I both know that business loneliness is real. That’s why I’ve gone out of my way to build a community of supportive, kind, helpful and encouraging human beings (the kind that has created all kinds of partnerships, collaborations, and real-life friendships!) you can access both online and in person via the private group space and member-only events.
- Lisa Graham, Marriage Celebrant, @CELEBRANTLISAGRAHAM
I love the different learning platform options ie: the modules via my phone app or computer, the TMMC Facebook group and how you have integrated Facebook within the module learnings, your hot seat sessions. I love how simple and easy the app is to use and that we can learn the content in different ways, ie: written, visual, workbooks.
The way you deliver your content is so easy to understand, there has been so many "a ha" moments for me which has been super exciting. The time and energy you have put into creating a beautifully supportive, vibrant, informative and interactive program is evident. Your energy (although we have not yet met in person, it feels like we have) shines through in all your content, and it is lovely to be a part of.
So far, TMMC has certainly helped me understand who my ideal client is, understand and appreciate my value and given me the confidence to raise my prices, as well as the importance of posting with meaning and being clear about my message and setting clear business goals to work towards. And this is only the beginning, I have so much more to learn to integrate into my business.
I love the supportive vibe of TMMC, everyone is eager to learn and more than willing to help each other with ideas and advice.
— Lisa John, Life Coach, Teacher, and Public Speaker, @inspire_to_leap
Even though there are lots of members and I’m over here in Greece it still has a sense of intimacy that makes you feel supported. It adds value and being in the group helps you learn and grow by interacting and showing up in a safe place. When comparing to other groups I’ve been part of the word that jumps out for me is authentic: it feels real and has a strong sense of connection.
Everyone in the group is cheerleading each other on
— Sarah Yarrow, Interior Designer, @sarah_yarrow
Being part of TMMC has helped me show up as myself in my marketing, rather than who I thought I needed to be; build genuine connections with my audience; attract more enquiries and clients; and generate $185,000 in 9 months - and my marketing feels EASIER and less forced now.
My marketing feels EASIER and less forced now
Fact is, learning only gets you part of the way: IMPLEMENTING is what gets you results. That’s exactly why we have weekly accountability activities, content coworking sessions, and a bunch of tools (like monthly content plans and checklists) to help you put everything into action!
— Zoe Watt, Family Photographer, @lovewildwood
Two years ago I booked 5 Christmas mini photoshoots. Last year I booked 16. This year, through implementing the strategies I learned through TMMC, and with Emily’s suggestions, I booked 47 photoshoots in three days AND at a higher price point. I am totally blown away and so excited!
Thank you for pushing me Emily! It’s not always easy to remain confident & push yourself.
As a business owner, it’s *so* easy to start overthinking or feel overwhelmed to the point where you lose sight of what you need to focus on. That’s why you have the chance to get my brain on your business in our monthly hot seat coaching sessions - and by simply posting in our Facebook Group, which I check each day!
— Sandy McKInley, micro flower farmer and boutique accommodation, @acreofroses
When I first joined TMMC we had just launched our business so everything was in start-up mode. Now we are into our 3rd year and are a little more mature so our original needs have changed.
The Modern Marketing Collective is like the old Encyclopedia Britannica, something you always go back to to hone your skills and strategies.
40% of our accomodation bookings come directly from our Instagram, when running events, it’s not unusual for us to promote the event on Instagram and sell it out, and we have had stylists and journalists discover us on Instagram, leading to features in publications including Country Style, The Design Files and The Age.
What I love is that The Modern Marketing Collective caters for all levels of business maturity. It grows with you, something many other groups and programmes are unable to fulfil.
Marketing isn’t something you learn once. The landscape is continuously changing, based on what’s resonating with the marketplace and how your business is growing. That’s exactly why The Modern Marketing Collective has NEW masterclasses each month (think email marketing, video, content and more), plus an on-demand library of classes with everything you need to build your marketing strategy beyond Instagram, using tools like Podcasting, Guest Speaking, Collaborations, LinkedIn, Pinterest, Public Relations, Facebook Ads and more.
Identify the behaviours and beliefs that are stopping you from making more money in your business, learn the key factors for pricing your offers - and how to know if it's time to raise your prices.
Don't spend months creating your "perfect" products or services... and then realise no one wants to buy them. This training will help you get your business started right, the first time round.
That’s right! Once you have completed the start of our training system and updated your Instagram profile based on our formula to attract and connect with your ideal customers, we’ll conduct an audit and provide you with personalised feedback, specific to your business!
THE MODERN MARKETING TRAINING SYSTEM
MONTHLY MARKETING MASTERCLASS
MONTHLY GROUP HOT SEAT COACHING
DAILY MARKETING STRATEGY SUPPORT
MONTHLY CONTENT PLANS
MONTHLY VIRTUAL COWORKING
ACCESS TO OUR PRIVATE COMMUNITY
PERSONALISED INSTAGRAM PROFILE AUDIT
MONEY MINDSET MASTERCLASS
BUSINESS FAST START MASTERCLASS
Beth, Sustainable Fashion Designer
laura, Online Fitness Trainer
Clare, Newborn Photographer
Support every month, so you have resources, support and accountability at the ready as your business grows.
Is focused on helping you make real connections with the right people, while simultaneously making sure you have the skills and systems to turn those connections into sales. Because if you don’t know how to make sales from your current followers, getting more followers isn’t going to solve the problem.
Offers a smaller group where genuine connections are the rule, not the exception, and 1:1 support is readily available.
Treats Instagram as the starting point, stepping you through how to leverage all the opportunities it provides (Reach! Engagement! Visibility!) to move the right people off the platform and into your business, so you can make more sales now AND in the future.
The Modern Marketing Collective
Focus on vanity metrics, like number of followers, and bells and whistles, like new filters.
Have HUGE groups and fewer touchpoints, which makes it all too easy to slip under the radar.
Go ALL IN on Instagram, treating it as the be all and end all of your marketing plan.
I know there are a bunch of other programs out there for you to choose from, and money doesn’t grow on trees, so—
Run for 6 to 12 weeks.
— Alicia Gordon, GIFT SHOP OWNER, @wholewattlelove
There is just so much value in the collective, from the course modules to the bonus trainings, to the monthly coaching calls and guest expert masterclasses.
Marketing and business changes so quickly and Emily is all over it! She really gets you to deep dive into your WHY, your values and your reasons for running your business.
I don’t know how I’ll ever leave as there’s always something new to learn!
I’m so much more confident being in front of the camera and being the face of my business(es). I have learnt so much about building a strong values based business and creating engaging content that connects me to my customers. And of course I sell more now!”
There is SO much content and so much to learn. Honestly, The Modern Marketing Collective is full of education and inspiration and I feel like there’s never-ending learnings (not a bad thing)!
— Janie Rose, FLORIST, @petalandrose_au
I joined something similar a while back for 3 months. The authenticity was lacking and it had too many members which I found overwhelming. I love the intimacy TMMC offers.
It’s about doing, not learning. I’ve so much action to take and can’t wait to do that.
I just couldn’t imagine going on without the support of the other members and Emily’s consistent updates which act as a monthly reminder. The alternative just wouldn’t feel right...
— Kim Ryan, BRAND DESIGNER, @wildseeddesign
I decided to stay another year with TMMC as there are always updates to social media apps and business information that I want to stay in front of and Emily helps so much with this. She is always letting us know what changes are made in social media programs so we can implement them in our own businesses.
I also love the support of all the wonderful boss ladies in the group. We are all there to cheer each other on and offer advice on any help we need in the Facebook group and on the monthly group Zoom chats.
I’ve made so many close friendships in the group and even gained some design clients too.
A lot has changed for my business since joining TMMC. I’m now more confident with my social media accounts and I have learnt so much from Emily from my social media posting, making and achieving my business goals, understanding my monthly money goals and other business related skills and knowledge.
Instead, you need to post content that resonates.
You need to get in front of the RIGHT people.
And you need to understand how to move those people off Instagram and onto your website, where they can join your list, buy your offers, and grow your business.
So your business makes enough money to support you and the life you want to lead (*not* the one where you’re juggling a business and a part-time job, terrified that you’ll never make it work)
You don’t have to post every day to gain traction
You don’t need 10,000 followers to be profitable
You don’t need to use the latest filter or feature to get engagement
Hey, I get it - when you plug away at something for months on end and have nothing to show for it, it's only natural to think you're barking up the wrong tree. But here’s the thing:
Not at all! As long as you WANT to learn how to get started on Instagram - we have the tools and resources to help you get set up!
Nope - doing Instagram lives (nor Reels or IGTVs for that matter) are NOT a must-have for a successful business. What we will do is encourage you to test and experiment with the tools available to you on Instagram - and through your marketing more widely - to find those that feel best to YOU.
If business owners in their late teens to late 60s, working full time in another position, or as parents of six children (yes really - we have some SUPER mamas in the Collective), can have results like these, SO. CAN. YOU!
So if you are positive, keen to learn, open to being challenged, and are ready to put in the work to build your business, then this is the RIGHT place for you.
For instance Kate who runs a wedding photography business met her goal of 10 wedding bookings for the year by May.
And Naomi who is a Personal Trainer and saw her annual revenue increase by 35% after joining the Collective.
And Carla who runs an online jewellery store and increased her sales from Instagram by 776% from the previous month.
We have students brand new to business, and others who have had their business for years from all kinds of industries.
Implementing the trainings into your business, before you officially launch it will allow you to understand how to actually attract your ideal customers so you can launch with more success. For instance, Sheree runs an online store and after implementing the trainings, she opened her store and sold out within an hour. Plus, we have a special BONUS training called "How to Validate Your Offer & Start your Business FAST" to help you get your business off the ground.
We have checkpoints for you as you work through the trainings to submit your work for approval to get personalised feedback. You can also reach out anytime in our private Facebook Group for help and feedback. No question goes unanswered.
You can join our Hot Seat Sessions each month to ask your question and have Emily troubleshoot it so you have a clear action plan moving forward.
You have access to the entire training system immediately so you can move as fast as you want to.
We alternate days and times each month to cater for the difference timezones and schedules of our members. We also record each session so you can watch back in your own time.