You’ll map out your 12 month content plan focussing on STRATEGIC core content that works hard for your business (instead of you working hard for your content).
When it comes to MARKETING your business online, it feels as though you're blind-folded, swinging at a pinata, and hoping by some miracle to crack open the prized win.
The truth is you're lacking clarity about what to focus on, have no real plan, and you feel as though you’re going around in circles - with 32 tabs open in your brain at any one time (hello shiny object syndrome!).
You know that you’re not showing up consistently on social media or marketing in a way that adequately explains and sells your offerings.
This means another day, week, month (or even year) goes by without getting closer to your business goals - let alone having consistent revenue coming into your business to show for all your efforts.
You’re constantly listening to podcast episodes, downloading free guides, and asking your business-owning friends for advice.
Problem is, none of it seems to add up —
Your friend tells you one thing, your favourite podcast tells you another, and some guru pops into your feed with a different take altogether.
It’s overwhelming.
Exhausting.
And, if you’re honest, really bloody confusing.
Worst of all, you feel as though you “should” have figured it out by now.
IMAGINE
What if we took all of this time and energy and gave it clarity and focus WITH a SIMPLE strategy to:
Know exactly what to share to attract more of the right people to your services and programs
Grow your audience month after month
And turn those new connections into genuine interest and sales.
So that you can:
Reach those $5k, $10k and even higher months - consistently
Work from where you want (home, a cafe, a hotel!), when you want, around your life:
Your kids, grandkids, ageing parents, health challenges, travel, volunteering, leisure… whatever life needs from you - and you from it - at any given time.
Your VIP services booked out…
Your course a raring success…
Your membership thriving…
Your luxury retreats filled…
Your speaking in demand...
Your podcast a top hit…
But it's not going to happen by accident.
Or by continuing to do the same things that you are doing now.
What you need are proven and practical strategies to follow and the ongoing guidance as you implement them and grow.
Yes, you can have all OF this - and more.
Sure - Perhaps You’ve taken a course here or there that covered one specific thing… but nothing that brought it ALL together holistically.
UNIQUE
Nothing that was specifically designed to help you create - and grow - the online business you lie in bed at night mapping out in your head.
Or that had live, personalised coaching from an expert guide who is in it right now, sleeves rolled up, doing it too (not some dude who hit it big 10 years ago, sharing outdated strategies).
Or that had a community of peers to exchange ideas with and cheer you on.
That is until now.
What would it be worth to your business this month, this week, today to:
Have access to one place that simplifies what you really need to grow your business online?
With step-by-step strategies, templates and insider tips for creating your signature online course or membership, launching, evergreen marketing, social media, content marketing, email marketing and more?
And with access to a supportive coach and a genuine community to keep you connected, accountable and to stop you wasting your time, money and energy in confusion and overwhelm?
Your wait is over...
The Modern Marketing Collective
The Modern Marketing Collective
INTRODUCING
Where entrepreneurs build flexible, fulfilling and financially rewarding businesses around their life.
Entrepreneurs helped SO FAR
PODCAST DOWNLOADS
330,000+
28,000+
ONLINE AUDIENCE SIZE
907+
FAST STATS
Student Case Studies
Listen to their stories
Interior designer Sharon owned her expertise and booked out with dream clients
Brand designer Kim tripled her prices, and is earning more and working less
Mel raised her prices by 75% and built a booked out nutrition coaching business
Newborn photographer Zoe booked 47 photoshoots within 3 days
Celebrant Anna Smale doubled her enquiries within a month
Prue embraced her niche of SAORI weaving and created a six figure business
Sisters Alicia and Jacinta left their jobs and now run their dream creative business together
Website designer Rachel created clarity, confidence and consistent $10k revenue months
Emma created a thriving Pilates studio, while raising her four children
An 8-step framework that more than 907 business owners (and counting!) have used to eliminate guesswork, make more money and step firmly into growth.
This focus on strategic growth starts as soon as you join the program, with The Modern Marketing PROCESS—
So, while you might leverage the latest tools and trends, it won’t just be to get eyeballs or likes.
It will be to make sales.
To start genuine conversations.
To get the RIGHT people onto your email list.
To get invited on podcasts.
To land speaking gigs.
And, ultimately, to open up other opportunities—
All so your business can support you and the life you want to lead.
The Modern Marketing Collective isn’t about teaching you how to make an Instagram reel go viral —
It’s about teaching you how to actually grow your business in really tangible ways
Before we get into the nitty gritty of what’s involved, let me make one thing clear...
the PROCESS
The Modern Marketing Process
The proven framework to build a booked out small business - in an authentic, non-pushy way.
A unique VISION for your business based on the lifestyle you want to create
An INCOME GOAL - and you'll actually know your numbers (revenue, expenses, profit!)
Clarity on the specific TARGETS to work towards each month to achieve your revenue goal
A TRACKING TEMPLATE for measuring your key business metrics each month so you know at a glance what's working (and what's not!) to keep you in momentum
BY THE END OF THIS MODULE, YOU'll HAVE:
Replace the second guessing and overwhelm with an actual plan, based on the money you want to make, and the steps you'll take to get there (instead of doing "all the things" without a clear purpose).
MODULE 1: PRIORITISE YOUR PURPOSE
1.
Think of this like the elevator pitch for your business - for in person AND online. When someone asks what you do - now you have such a clear way to explain to them in just a few seconds! Your Magnetic Message becomes your go-to copy to use on ALL of your marketing touch-points, from your website, to your social media profiles, the basis for content ideas and more.
This isn't something we just make up - our customers create it for us! In this module, you'll learn how AND have my feedback on yours.
Take your overcomplicated, wishy-washy or non-existent core message that positions your business, and turn it into words that attract your BEST clients: those who you love to work with most and can help the best.
Module 2: Magnetic Message
2.
Craft your introductory offer, signature offer and VIP Offer, and learn how they interplay together to create customers for life.
Instead of offering tens of different services and offerings, that complicates your business and confuses your clients, you'll curate your Offer Ecosystem to make working with you simple, clear, compelling and a no brainer.
Module 3: OFFER ECOSYSTEM
Content is one of the biggest challenges for small business owners. What to create and share, when, where and how.
But small business owners don’t know how to use it intentionally. And despite their efforts, they are not seeing their audience, engagement or enquiries grow.
This is your short cut to Instagram for Small Business Success, covering optimising your profile, crafting your captions, the best hashtag strategy, Stories, Lives, Reels and more.
You will also learn about driving audience growth through competitions and collaborations.
Instagram remains one of - if not the - most powerful social channels for small business owners.
MODULE 5: Instagram WITH INTENTION
Email marketing is one of the most underused and effective tools for small business owners to build connection and drive sales. Lead magnets, opt in pages, list building. We're simplifying what works and how to implement this into your business.
When did you last email your list? Perhaps you don't have an email list? How is your lead magnet converting?
MODULE 6: EMAIL FUNNEL FUN
Most small business owners don't have a proven marketing strategy that actually works. Join the almost 1,000 business owners (and counting!) who have used The Modern Marketing Process to eliminate guesswork and make more sales in their business.
01
Strategy
THE MODERN MARKETING COLLECTIVE IS UNIQUELY DESIGNED WITH 3 CORE ELEMENTs TO FAST TRACK YOUR SUCCESS:
02
COACHING
03
COMMUNITY
Having expert advice for your business and answers to your questions will stop you making mistakes so you can grow faster. After you have enrolled, you can ask Emily anything in our Group Coaching sessions.
Forget most courses where you are stuck trying to figure it out alone. You'll be invited to join our thriving online community of other small business owners who will become your personal cheer squad - and most likely even 'real life' friends too!
When you join The Modern Marketing Collective, you will receive your own personal link to subscribe to our private members-only podcast!
LEARN from the convenience of your phone in your own time!
Members-Only Private Podcast!
In other words, you'll enjoy thousands of dollars worth of strategy, coaching, and support - for a fraction of the price.
To recap, when you join
The Modern Marketing Collective you get:
- THE MODERN MARKETING PROCESS
- THE $2k KICK OFF CHALLENGE
- MONTHLY LIVE WORKSHOPS
- DAILY FACEBOOK GROUP SUPPORT
- 12 MONTHS ACCESS TO THE TMMC PRIVaTE COMMUNITY
- INVITES TO MEMBER-ONLY EVENT
- Updates as Tools & Tactics Change
- TMMC PRIVATE PODCAST
- BONUS: 12 MONTH CONTENT CALENDAR
- BONUS: 12 MONTHS OF GROUP COACHING WITH EMILY
Get straight into action - and results! We dial in on what to sell now to generate revenue in your business; the quickest way to get in front of ideal clients (it's simple!); and how to actually move interest into bookings!
Start the momentum and make your investment back pronto!
The quickest, simplest way to make your first or next $2k.
THE $2k KICK OFF CHALLENGE
ALICIA FLETT INTERIOR DESIGN
"I achieved my biggest revenue month!
The $2k challenge gave me the confidence to ask for the sale without being salesy.
I simplified my sales process by having one offer, one price and one way to purchase from me. The clients could buy with confidence and have the best experience.
The $2k challenge marketing process is so simple to put into action for quick results."
Hannah Rose Richards Money Coaching
"I made $10k in 6 months, whilst my business was still a side-hustle.
I found doing the $2k challenge and finding ways to get clients outside of Instagram meant I could then get experience coaching a wide range of clients which eventually made it easier for me to niche down before going back on Instagram.
The alternative ways that I ended up getting clients had a much better conversion rate."
Jessica Cook - SOCIALLY SQUARED
"I achieved a grand total of $2,878 and gained 3 new full time clients, and 1 one-off training client within 2 months.
Before the $2k Challenge, I was waiting for clients to come to me needing my services, not actively approaching them.
The simplicity of the offer I had pitched with guidance from the 2k challenge content really worked with helping people get over the line."
$2k Challenge SUCCESS
Emily teaches other women how to build financially, and personally, rewarding businesses - with a mission of accelerating gender equality.
She has a Master of Communications degree, has welcomed close to 1,000 students through her flagship online program, The Modern Marketing Collective, has attracted a community of 40,000 people across her social platforms, and hosts one of Australia’s top business podcasts, The Emily Osmond Show.
Emily Osmond is an international business coach and speaker.
Having experienced sexual harassment across multiple workplaces, which saw her walk away from employment, opportunities and wages, she started her own business in her mid 20s, which has since generated more than a million dollars through her strategy and mentoring work.
YOUR COACH
Meet Emily
Press
Play!
Beth, Sustainable Fashion Designer
"I've had my business for 3 years and this financial year I have made the MOST PROFIT. Joining the Collective has been the best business decision I've made!"
laura, Online Fitness Trainer
"I gained 397 more followers and doubled my monthly income. The other day I had 5 women message me saying 'this sounds great, where do I sign up?'- which absolutely blew my mind!"
Clare, Newborn Photographer
"This month my audience grew by approx 14% and I took in over $5k in bookings. Never in my life has that happened in one month!!"
Student success
— Sharon Parker, Interior Designer, @whitewith1
I was going around in circles, downloading way too many e-books, second guessing myself and feeling constantly confused on how to grow a business using social media. Not long after joining The Modern Marketing Collective, I adopted the simple marketing strategies that were not only engaging and fun but super achievable.
As a result I’m now aligning with my ideal clients and watch as my business inquiry and conversion rates grow each day. In just the last 7 days my Instagram profile visits increased by 116%, my story interactions up 128% and I’ve secured enough client work that would have previously taken me 4 weeks to earn on a full time salary. The Collective has provided a platform for me to find my voice, realise my worth and align my business with my ideal clients.”
"I’ve secured enough work in 7 days - that would have taken me 4 weeks to earn on a full time salary"
— Jess Worrall, Family & Newborn Photographer, @jessworrallphotography
I was always active on social media but I felt really lost in terms of strategy - I would waste SO much time trying to think of what to write and end up just not posting anything at all. Now I've met my booking goals for the past 3 months!
I am saving so much time every week because I actually have a purpose instead of mindless scrolling and umm'ing and ahh'ing about what to post. There's been a weight off my shoulders now I understand what I need to and can do there.”
"I am saving so much time every week because I actually have a purpose."
— Kate Robinson, Wedding Photographer, Online Course Owner & Podcaster, @katerobinson.co
I was very scattered with my marketing approach, and didn't know where to focus my efforts. I was feeling frustrated that I had limited time to re-establish my business in a new city.
I set myself a goal of booking 10 weddings this year, and it's only June and I've already booked 11! It feels like a weight has lifted now that I have a clear plan and strategy on how I'm going to achieve my goals. I can now focus my efforts, and get results in less time which is a huge win!
"I set myself a goal of booking 10 weddings this year, and it's only June and I've already booked 11!"
Meet our STUDENTS!
Meet our STUDENTS!
— Zoe Watt, Family Photographer, @lovewildwood
Two years ago I booked 5 Christmas mini photoshoots. Last year I booked 16. This year, through implementing the strategies I learned through TMMC, and with Emily’s suggestions, I booked 47 photoshoots in three days AND at a higher price point. I am totally blown away and so excited!
Thank you for pushing me Emily! It’s not always easy to remain confident & push yourself.
— Kim Ryan, BRAND DESIGNER, @wildseeddesign
I love the different learning platform options ie: the modules via my phone app or computer, the TMMC Facebook group and how you have integrated Facebook within the module learnings, your hot seat sessions. I love how simple and easy the app is to use and that we can learn the content in different ways, ie: written, visual, workbooks.
The way you deliver your content is so easy to understand, there has been so many "a ha" moments for me which has been super exciting. The time and energy you have put into creating a beautifully supportive, vibrant, informative and interactive program is evident. Your energy (although we have not yet met in person, it feels like we have) shines through in all your content, and it is lovely to be a part of.
So far, TMMC has certainly helped me understand who my ideal client is, understand and appreciate my value and given me the confidence to raise my prices, as well as the importance of posting with meaning and being clear about my message and setting clear business goals to work towards. And this is only the beginning, I have so much more to learn to integrate into my business.
I love the supportive vibe of TMMC, everyone is eager to learn and more than willing to help each other with ideas and advice.
- Lisa Graham, Marriage Celebrant, @CELEBRANTLISAGRAHAM
— Alicia Gordon, @THELITTLEPOTIONCO
There is just so much value in the collective, from the course modules to the bonus trainings, to the monthly coaching calls and guest expert masterclasses.
Marketing and business changes so quickly and Emily is all over it! She really gets you to deep dive into your WHY, your values and your reasons for running your business.
I don’t know how I’ll ever leave as there’s always something new to learn!
I’m so much more confident being in front of the camera and being the face of my business(es). I have learnt so much about building a strong values based business and creating engaging content that connects me to my customers. And of course I sell more now!”
There is SO much content and so much to learn. Honestly, The Modern Marketing Collective is full of education and inspiration and I feel like there’s never-ending learnings (not a bad thing)!
— Janie Rose, FLORIST, @petalandrose_au
I joined something similar a while back for 3 months. The authenticity was lacking and it had too many members which I found overwhelming. I love the intimacy TMMC offers.
It’s about doing, not just learning. I’ve so much action to take and can’t wait to do that.
I just couldn’t imagine going on without the support of the other members and Emily’s consistent updates which act as a monthly reminder. The alternative just wouldn’t feel right...
— Kim Ryan, BRAND DESIGNER, @wildseeddesign
There are always updates to social media apps and business information that I want to stay in front of and Emily helps so much with this. She is always letting us know what changes are made in social media programs so we can implement them in our own businesses.
I also love the support of all the wonderful boss ladies in the group. We are all there to cheer each other on and offer advice on any help we need in the Facebook group and on the monthly group Zoom chats.
I’ve made so many close friendships in the group and even gained some design clients too.
A lot has changed for my business since joining TMMC. I’m now more confident with my social media accounts and I have learnt so much from Emily from my social media posting, making and achieving my business goals, understanding my monthly money goals and other business related skills and knowledge.
results
member
student results
This could be you…
The As to your Qs!
faqs
Is The Modern Marketing Collective right for my business?
Great question!
Then this is for you!
I have had more than 700 small business owners across so many different industries use my marketing system to grow their business, including dog therapists, lentil farmers, business coaches, graphic designers, website designers, brand strategists, doulas, wedding planners, beauty therapists, social media consultants, copywriters, virtual assistants, health coaches, SEO consultants, fashion designers and stylists, wedding, birth, baby and brand photographers, celebrants, interior designers and stylists, HR consultants, early parenting experts, financial advisors... the list goes on!
- If you are a service-based business owner (consultant, coach, professional, creative)
- You want to get found more ideal clients
- You do not have a marketing strategy that is working to get found by more ideal clients...
Then this is for you!
I have had more than 700 small business owners across so many different industries use my marketing system to grow their business, including dog therapists, lentil farmers, business coaches, graphic designers, website designers, brand strategists, doulas, wedding planners, beauty therapists, social media consultants, copywriters, virtual assistants, health coaches, SEO consultants, fashion designers and stylists, wedding, birth, baby and brand photographers, celebrants, interior designers and stylists, HR consultants, early parenting experts, financial advisors... the list goes on!
I don't want to join another course that I have to go through by myself - I'm looking for something more - a community to be part of.
There are so many courses, downloads and memberships available - things you can buy and complete on your own, or perhaps with some guidance over, say, a six week period. But what they're missing is the ongoing human connection and the community.
What makes The Modern Marketing Collective unique is our focus on community and coaching, because I know how vital these are for your experience and your success, which you have access to for an entire YEAR (most of our members stay into their second year and beyond too). You have a space to celebrate, to share challenges and ask questions - and be part of something bigger than yourself. You can also attend our exclusive member events and retreats.
What makes The Modern Marketing Collective unique is our focus on community and coaching, because I know how vital these are for your experience and your success, which you have access to for an entire YEAR (most of our members stay into their second year and beyond too). You have a space to celebrate, to share challenges and ask questions - and be part of something bigger than yourself. You can also attend our exclusive member events and retreats.
I feel as though my business is all over the place - with a whole mix of half-executed strategies and muddle of service offerings. I'm really looking to simplify what I offer and how I'm marketing it. Will TMMC help?
You are going to love TMMC! We have a big focus as soon as you enrol on auditing what's working, cleaning up your business, establishing clear targets, and simplifying it all before you even think about trying to market it! You'll also know you're using the right strategy for your particular business model and stage in business - which is often where I see small business owners going wrong and making growth harder than it needs to be for them.
Do I need to have a budget to put towards things like Facebook ads to see success with TMMC?
Nope! We focus on free / organic strategies as this is what small businesses owners need to really leverage and get right before they start any form of paid marketing.
Should I wait to join TMMC until after I've launched my business?
I often see business owners who "launch" their business (which often looks like publishing their website live, and announcing it on their social media).... and the response is underwhelming, and honestly, rather disheartening. This generally comes back to the fact that they haven't built an engaged audience, email list and strategy for their marketing.
By joining TMMC BEFORE you officially launch (or in the early stages of your business), you will understand the messaging to use to attract your ideal clients, build your audience and email list, and put your marketing system in place so you can launch with more success.
Do I need a business plan/strategy before I join?
Not at all! The Modern Marketing Collective is here to show you how to develop your strategy to clearly and confidently move forward.
Our module "Prioritise your Purpose" is specifically designed so that you can understand your business numbers and goals, ensuring that all of your marketing is based on strategy (no more guessing or uncertainty!).
How much time do I need to put in?
I recommend you allocate 1 hour a week for "Collective" time. The time you put into The Modern Marketing Collective will grow your business. Prioritise it ;)
Our program is self paced, meaning you can work through the trainings in your own time, at a speed that suits you. And it means you can revisit areas you need at any time - or jump into our private Facebook Group to get help on areas you would like feedback on.
How are the trainings delivered?
As soon as you join, you will have access to our Member Hub. Think of this as your Netflix style Marketing Library. Watch the simple and succinct lessons in your own time (we even have an app to use on your phone while you're on the go!) and make the most of the playbooks and follow up tasks to accelerate your results!
You will also receive an invitation to join our private Facebook Group. In here, you can attend live trainings, like Guest Masterclasses and Group Coaching Sessions, ask questions, and connect with other LOVELY small business owners.
What if I fall behind?
While we guide you with a curriculum, you can choose your own pace to move out (faster or slower!). Plus, every member is working at their own pace, so you have no worry of "falling behind".
Busy times in business and life happen! Our members say that when they are busy, simply seeing the conversations taking place in our private Facebook Group often brings learnings and new ideas!
I don't want to share every small detail of my life and dancing on Instagram Reels just isn't me... do I need to do these things?
Dancing in an Instagram Reel isn’t me or most of our members ;) I really encourage our members to bring themselves into their business - in a way that feels authentic to them.
I don’t focus on you needing to use Reels or others specific tools - I’d prefer you to understand fundamental and holistic marketing strategies (which I teach), which don’t rely on needing to jump onto the “latest” things like Reels, Clubhouse etc.
What time are the monthly online sessions held?
We typically hold these between 9am and 1pm AEST/AEDT (Melbourne/Sydney time) on Wednesdays. We record each session so you can watch back in your own time.
I'm scared of making the financial investment!
I totally understand. When I am working out what to invest in for my business, I like to look at how likely it is that I will make my investment back.
We have so many great stories of success from member, such as:
- Zoe, a newborn photographer, who booked 47 photoshoots in 3 days
- Courtney, a floral stylist/e-commerce store owner, who was able to quit her full time job and has grown her business every month since
- Laura, an online fitness trainer, who doubled her revenue in one month
There are so many fab wins and stories of growth once people take that leap to enrol. The sooner you start, the sooner you'll see results!
Plus, the very first activity you will do when you join The Modern Marketing Collective is our $2k Challenge - the fastest, simplest way to make your first (or next) $2k in your business. This is so practical - and a perfect way to make your investment back pronto!
Can't I just keep learning for free?
Of course. You can keep trying different tips and strategies you hear from friends or online... but I want to ask you: how has the worked for you so far? If you want a proven fast track way then you will love The Modern Marketing Collective and these benefits:
- One place to go for your marketing trainings - forget losing hours in Google ;)
- Having a go-to person at your fingertips to ask your marketing questions when you get stuck or need help
- A community of fellow small business owners all on this journey with you to bounce ideas off.
I have another question…
Great! We'd love to help answer it for you. Simply email support@emilyosmond.com and we’ll get back to you ASAP.