Most business advice assumes that endless hours is the only way to achieve success.
It assumes constant availability, that your life doesn’t change day to day or year to year, and that profit alone is the goal.
A different way to build a business.
The result is a business that rewards your ideas, protects your energy, and actually fits the life you want to live — without compromise.
But here is the truth:
Yet most business advice still tells you to: hustle harder, chase endless KPIs, and treat your energy as infinite.
A Life-First Business flips the script.
- 80% of global professionals say flexibility is more important than salary growth. (Harvard Business Review, 2022)
- 70% of executives and founders say purpose and meaning at work drive their decisions more than money. (McKinsey, 2023)
- And nearly half of leaders under 45 would take a pay cut to gain control over their schedules. (PWC, 2023)
Yet most business advice still tells you to: hustle harder, chase endless KPIs, and treat your energy as infinite.
A Life-First Business flips the script.
It is designed around leverage, not constant output.
Around impact and enrichment, not sacrifice for growth.
And around systems and ideas that keep working, not tasks that vanish the moment you stop.
So instead of asking, “How do we do more?”
We ask, “How do we get more out of what we are doing?
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Formerly 'The Emily Osmond Show'.
The Life-First Business Podcast
RELAUNCHING in 2026
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The four types of content every business needs
