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Wind forward to now, after a wild ride on the entrepreneurial rollercoaster of highs and lows, I run a global business from my spare room, host a podcast that is listened to in more than 100 countries, coach hundreds of entrepreneurs in my programs, and love the work that I get to call my ‘job’.

I quit my job to go full time in my business when I was 26 years old, with a mortgage to pay and no business plan. What I knew to be true was that my job wasn’t making me happy, and what I truly believed was that I could create something of my own.

Hi, I'm Emily!

I hear you. I used to be paralysed by perfectionism. I completely lacked self-confidence. I battled with anxiety and I wondered if I’d ever truly feel “enough”. 

Having spent years working on myself, my mental health and my mindset to create a life I adore (most of the time!), my mission is to help women realise that their imperfections are perfect, their voice matters and they can be their true selves and succeed.

But often you find that it’s yourself that stands in your way

You want more for your life and a business that you love

Because despite what other people may try to have you believe, you can create a business on your own terms that provides the income you want and lifestyle and freedom you desire. And I’m here to show you the way.

You are ready (even if you're a little scared!) to truly commit to your business, and the dreams, vision and goals you have in your head (and on your Pinterest!).

I didn’t start my business to work all the time. To be tied down to my computer - or phone. Or to miss out on important times with my family because I had to work. And I’m guessing you might be the same.

I'm here to help you create your dream business... and lifestyle.

You can do big things

Connection over perfection

Risking it to get the biscuit

Being brave enough to suck at something new

Knowing that another’s success doesn’t mean there is less for us - it shows us what’s possible

We can if we think we can

Being someone who makes everyone feel as though they matter.

Here’s what I believe in:

My business (and life) is driven by taking imperfect action towards my goals.




It's not just chocolate and Netflix that excite me.

One of my favourite memories is...

Backpacking through India


There’s never a dull moment with...

My fiancé Koden

fun facts

Here's what else I love

Something I suck at is...

Cooking. But I love eating breakfast!


As I child I was known for...

Playing schools (I was the teacher!)


I recently became



My daily routine involves...

A strong coffee & a sweaty workout


fun facts


"I've already hit my goal of 10 bookings this year! I feel so much more on track and I love having a strategy to come back to."


"I've had a 256% month on month increase in sales of my jewellery, with sales from Instagram going up by 776%."

Jess - Jess Worrall Photography

"I feel a huge weight off my shoulders because I have a strategy in place. I am saving so much time every week and I have met my booking goals for the past 3 months!"



 I want a future that is both gender and racially equitable and where no gender, race, culture or identity is
discriminated against.
I am therefore committed to building a business that is culturally diverse and inclusive, and to continually seeking better ways that I can do this.

As a privileged white, able and educated woman, I acknowledge that I haven’t always considered the barriers faced by Black, Indigenous and People of Colour when it comes to access and opportunities. 


Diversity, Equity & Inclusion


Find and Fix your Marketing Gaps with this Self-Guided Audit


4 Ways to Create a Genuine Connection with your Audience

free guide

The 6 Key Decisions to Make Before you Create Your Online Course

free guide


free resources From me to you


I have simplified my offer and service, finding a niche for myself and a clear message, which means I’m now booked up 6 weeks in advance!

My flagship membership, The Modern Marketing Collective, has helped almost 1,000 entrepreneurs to become known as the go-to in their niche, attract more of their ideal clients and enjoy the flexibility, fulfilment and financial reward that they deserve. 

Want help growing your business?