One of the things my clients have in common is a desire to create more freedom in their business. They want more flexibility for family, to pursue other interests, and enjoy life without being restricted to a rigid schedule.
Do you want the same thing?
In this episode, I’m sharing 5 ways to create more freedom as a solopreneur. First, I share a bit about what a solopreneur actually is and then dive into how to create that flexibility we all desire.
I talk about simplifying your offerings, using technology to help establish boundaries, and the benefits of outsourcing and using contractors. I discuss minimal, viable marketing and how many business owners are busy doing the easy work instead of focusing their efforts where they need to. I also talk about the importance of taking time off work for fun and how this contributes to you being more refreshed and productive in your business.
These 5 tips are things that I have honed in my business and helped me create a smart, lean, and simple business with more revenue. I teach you how to do this and so much more within the Modern Marketing Collective – check it out!
Topics we discussed:
[1:30]: The women in my mastermind want to create more time and freedom in their businesses while increasing their revenue. The obvious answer is an online program.
[3:00]: It’s inevitable that the women will make $100k from their online program. We mapped out what that will look like and created the core concepts for their launches.
[4:35]: One thing my clients have in common is a desire to have more freedom
[6:00]: A recent review from Courtney in Canada
[6:25]: A solopreneur is an entrepreneur who chooses to work solo in their business for the long term. They’re not in a rush to grow a team, usually stick to one passion project, don’t have huge overheads, and have the full autonomy to make decisions.
[8:50]: #1: Simplify your offerings. Make sure you have core offers that your business becomes known for.
[11:20]: #2: Put boundaries in place. Use technology to your advantage. I use Calendly to enable people to book a time to chat.
[14:00]: You can also send documents to new clients outlining expectations. This creates a clear container for you and your clients to work within without stress and resentment.
[15:50]: #3: Outsourcing and contractors. Put the time in upfront to train up a VA. Specialist contractors allow more productivity that isn’t just your hours.
[19:20]: At the start, get to know all the areas of your business. If you want to leave your full time job, start scaling back on that instead of contracting work out to others.
[20:55]: #4: Minimal, viable marketing. Work really smart and don’t do all the things. Stop procrastinating by doing what is fun and comfortable and start doing things that will help get you specifically in front of your ideal client.
[23:35]: #5: Take time off for fun. There is always more to do but you need to have fun doing non work things to help you be more refreshed and productive.
[26:20]: When you have breaks in your work, it makes sure you’re doing the most important things in the time that you have.
[27:25]: Sign up for my free online class and join me in the Modern Marketing Collective.