Today on the show I have one of my students from The Modern Marketing Collective, the international award-winning photographer, artist, wife, mother, sculptor and creative soul Zoë Watt. Zoë & her husband Geoff are the creative minds behind Wildwood Photography, which they started in 2013.
Zoë has pursued her creative muse through various artistic forms over the years. She completed a Bachelor of Fine Art in 1998, incorporating photographic elements into her work.
She has come to newborn and maternity photography in the last six years, having fallen in love with capturing this special time in her client’s lives.
The ‘Big Bang’ for the business came when Zoë’s first child arrived into the world. Her love of photography exploded and the connection was established with the beauty of portraiture and creating lasting legacies for families.
In this episode, we discuss:
Zoë and Geoff’s commitment to make their business work
What they did in the early days to get their business found
Being shy and being a successful business owner
How Zoë uses Instagram to attract and connect with her ideal clients
Niching down to grow
How they went from 5 Christmas mini photoshoot bookings two years ago, to 16 last year and 47 this year – at a higher price.