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Tune in twice a week for practical strategies and candid conversations with entrepreneurs
I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
Welcome back in 2022! I’m so excited to be bringing you the very first episode of the year.
As business owners, we always dedicate January to setting our intentions and to map out the year ahead. By chatting with my clients, I have found that many women have trouble setting their financial goals for their businesses because they’re just not motivated by money.
This often leads them to not meet these goals because they never really felt the drive to earn more. It can almost feel unsafe and uncomfortable to be earning more and more money.
In this episode, I’ll discuss the research and societal conditioning that has led women to have less of a drive to make money than men. We’ll reframe our thinking by exploring the relationship between money and value. By focusing on the value you want to deliver to your clients, you can find motivation in a completely different way.
I’m also thrilled to be sharing with you my new program! After the episode, head over to my website (links are below) to register right now to take advantage of this amazing opportunity.
Topics we discussed:
[1:46]: I asked my beauty technician what her goals were for the year. She was inclined not to make any goals with such turbulent times and was also not motivated by money.
[2:51]: I have many conversations with clients that aren’t doing it for the money. I’ve also had very similar thoughts. This leads us to fail to meet the financial goals set in our businesses.
[3:49]: In the first months when you’re building your business, it feels so exciting and thrilling. Then we reach a stage where our business is making sufficient money and we feel comfortable. So wanting more money doesn’t feel necessary.
[5:23]: Brendan Zietsch is a researcher at the University of Queensland. He states that when we choose a mate we try to maximise our genetic contribution to future generations. In society, women feel their value is based on their beauty over many other values.
[7:04]: As we become more gender-equal, the roles in society are starting to level out.
[8:21]: It’s totally okay to do it purely for the money!
[9:07]: If you’re having trouble being driven for the money, focus on the amount of value that we’re delivering into the world through our business. The amount of money we’re receiving is a measure of the value we are giving our audience.
[10:56]: Let’s look at Oprah. She’s extremely wealthy and she inspires so many people by drawing on her inner strength and conviction.
[12:13]: Set a goal for the amount of value you want to deliver into the world. In a capitalist society, value is measured on money.
[14:52]: Reframe your thinking around making money to being about your clients and the difference you have in their lives.
[15:30]: How much impact do you want to make through your work and your business this year? Send me a message on Instagram and let me know!
[16:17]: #1 If you’re a service-based business and you want to become booked out – join my amazing program The Modern Marketing Collective.
[17:16]: #2 If you’re now booked out and you want to help more people with a group online program – I’m hosting a week of coaching with me live on Design Your Online Program Week. It’ll only cost you $100! Running live from 21st February to 25th February 2022.
[21:25]: By registering, you’ll have the first opportunity to get into my brand new experience where you will scale your business with an online program.
Join the Modern Marketing Collective here
Register for Design Your Online Program Week ($100) here
I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.