I’m winding back the clock today and giving you a behind the scenes look at what was going on for me before I started the Modern Marketing Collective. It didn’t just happen overnight, in fact it nearly didn’t happen at all!

In this episode, I share the three beliefs that almost stopped me from creating my online program and talk about what helped me push through the pain barriers of my fears and limiting beliefs. I reflect on the time of transition from my old business to where I am now and how my confidence was boosted as I started putting myself out there and giving it a go. 

No circumstance is ever going to be perfect or risk free. But as you start putting yourself out there, your confidence will grow and more and more possibilities will open up. You’ve got this!

TOPICS DISCUSSED AND WHERE TO FIND THEM:

[3:51]: Winding back the clock to what business used to look like for me before I started The Modern Marketing Collective

[5:00]: After building the business – Good Media, Emily realised that it wasn’t the type of business that she wanted to continue to grow

[6.00]: At this point, Emily had to look at the areas in her business that she really enjoyed doing and assess how that could be incorporated into a new business model

[7:43]: Emily had a free Facebook group that she ran at this point called the Modern Marketing Mission where she would share tips every Wednesday

[8:00]: Within the Facebook group she shared a survey with the community to see what they would really want from her

[9:00]: The response from the community pointed quite convincingly for a desire to build a membership for support, and Emily was hesitant

[9:30]: She spoke to a friend who already had a membership and her hesitations were put to rest – Emily could design a membership to suit how she wanted to run it

[10:30]: The first belief that Emily had was surrounded in fear that she would be found out for not knowing enough

[11:35]: Emily learnt from her mentors is that you don’t have to be the guru – you can just be a contributor to your industry

[12:00]: When she launched the course and got going, the fear was still there, but she started to realise how much she really did know about marketing, and how valuable her teaching was

[12:30]: Over time, seeing the results from her students really helped boost her confidence knowing that Emily was was providing great content

[12:50]: Even if you don’t know all the answers, you can find the answers and help your community grow as you’re learning too!

[13:20]: The second belief that held Emily back was that she wasn’t American

[14:30]: At the time, the only people that had courses were American, and Emily didn’t feel as if she was extroverted enough, or that Australians would be interested in memberships

[15:40]: It was when Emily was listening to another podcast and the person was talking about the fact that she had an online course and was quite introverted, that Emily thought she could really give this a go!

[17:00]: The third belief that Emily had was that she wasn’t the most tech savvy person

[18:30]: Once you get over the hurdle of new tech and understand that it will take some brain power to work out, it’s super empowering and opens up so many more possibilities

[19:30]: Fast forward a couple of years, and Emily was finding that there weren’t a lot of courses out there that really stepped out not only the WHAT, but the HOW to put together a course of their own

[20:00]: Emily’s program, “Scalable” is launching on May 18th to help you build and grow your own online course or membership, and she would love to have you join her