I get this question all the time. I know it can feel so exhausting and overwhelming to keep coming up with quality strategic posts that aren’t just superficial or surface level. But if you implement and plan your strategy, you’ll be far more likely to stay on top of your content and keep showing up for your audience.
In this episode, I’m discussing practical ways to help you increase your consistency with marketing. I’ll also share the shift I made personally that has helped me immensely with staying on top of it.
It all comes down to what it means to become more consistent at marketing. Is it 1 post a week? Emailing your audience once a month? When you bring clarity to exactly what you want to aim for, enacting a plan becomes so much easier.
I’m here to help you map it all out! Without the need to wait for those magical days when you’re feeling 110% and ready to leap out on the camera.
[3:19]: What does being consistent actually mean for you? 1 post a week? Define it for you.
[4:43]: If you don’t like to prepare, set the day and time so you can remain consistent, eg. each Tuesday at 5pm you’ll do an Instagram live.
[5:22]: If you prefer to prepare, then by all means take the time to prepare and write.
[6:26]: Map out your year in weeks. Look at key times in your business where you may be promoting certain products/services. Aim for one type of key content per week, it’s then repurposed across multiple platforms.
[8:07]: In the past, I would only do content when I felt like I had energy. But life can have tough times and there may not be enough times when you’re feeling in the best energy.
[10:26]: By not waiting for the days where I felt really good, I’ve practised showing up anyway and this has helped me immensely with consistency.
[11:52]: Join me in the Modern Marketing Collective. Readout of student from inside the collective.