Launching your own online program can feel overwhelming. The path can feel so complicated and full of obstacles that I’ve seen clients give up time and time again to return to what’s comfortable and familiar.
So, how do you succeed and grow your program? Preparation!
In this episode, I’m preparing you for growth with the 6 stages of scaling your online program. I’ll walk you through each step, from designing and launching to growing it bigger than you thought possible. I’m discussing the emotions and experiences along the way so you’re equipped and know the challenges that will be thrown at you.
If you’re becoming booked out with clients, you’re absolutely ready for this next step.
I want to see you succeed so I’m exploring these phases in detail to help you plan. Creating, launching and scaling your own online program is such an amazing journey and I don’t want you to miss out!
Topics we discussed:
[1:57]: Many people give up during the process of launching an online program. I want to prepare you so you succeed.
[3:08]: When we scale, we can make a huge impact.
[3:48]: #1 The designing stage. So many decisions to make! Go back to episode 205 to hear the 5 key decisions to make when designing your online program (click below).
[5:24]: #2 The creating stage. What assets do you need to deliver your program to your students? I recommend Kajabi (see link below).
[9:26]: #3 The launching stage. We’re putting ourselves out there so it can feel scary. Don’t put expectations on yourself.
[12:05]: #4 The becoming stage. People often return to what’s comfortable. You’ll make a whole host of new decisions.
[15:42]: #5 The relaunching stage. Allow yourself to continue to practice, be patient and keep going.
[18:08]: #6 The scaling stage. There are different strategies you can employ to scale your program or create your next program. Note: Don’t create a new program until your first program is making a reliable $100,000 or more in your business.
[21:39]: In the Modern Marketing Collective my students learn how to get booked out in their business. When I reached this point in my own business, I created an online program. Once it reached $100k I launched my second program to tackle another problem my clients face – The Scalable Mastermind.
[23:00]: The Scalable Mastermind has a live event where I’ll teach you the process of scaling a program that gets your student’s results and make $100k or more in your business. You then have 6 months in the mastermind of high-level coaching.
[24:13]: It doesn’t just teach you how to launch a program, it teaches you the process of becoming an online program leader. I’ll open the applications on the 25th of February and the first opportunities to apply will be for participants of my Design Your Online Program Week.
[27:00]: Design Your Online Program Week is running 10-11am (Melbourne time) daily from the 21st to the 25th of February. You’ll have access to the replays if you can’t attend live.
I have simplified my offer and service, finding a niche for myself and a clear message, which means I’m now booked up 6 weeks in advance!
My flagship membership, The Modern Marketing Collective, has helped almost 1,000 entrepreneurs to become known as the go-to in their niche, attract more of their ideal clients and enjoy the flexibility, fulfilment and financial reward that they deserve.