In this episode, I speak with interior designer Sarah Yarrow, a student inside my coaching program The Modern Marketing Collective, about how she built a business by following the breadcrumbs in life.
Sarah is the owner of Sarah Yarrow Interiors, whose purpose is to create beautiful, calming places to connect and restore while empowering their clients to select responsibly sourced pieces that are kind to the environment while supporting local.
Sarah’s work has been featured in a number of national print magazines including Home Beautiful, Inside Out and Australian Woman’s Weekly.
Ending a business partnership
The clever ways Sarah attracted her first clients
Showing up as herself, rather than who she thought she needed to be (including ditching high heels)
Choosing the right lead magnet for her brand
A simple tweak that helped to generate more enquiries and clients and plays to Sarah’s strengths
A breakdown of Sarah’s revenue
How and why marketing feels easier and less forced now