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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
If you’re just starting out in business, it can feel like a monumental task to get those first few clients and start making money. It’s a steep learning curve and there are a lot of fears and limiting beliefs to overcome.
It’s easy to look around at other businesses and think you need to match what they’re doing to get started. But the truth is, you don’t need beautiful branding, business cards, a flourishing Facebook group or even a website to get started.
The only thing you REALLY need to be in business is clients.
In this episode, I talk about the 3 things you need to focus on in preparing to make your first $2k in business. It doesn’t have to be complicated so keep it simple. It’s really just about having something to sell, a price for it, and a way for people to pay you. And even more importantly, the courage to put yourself out there.
Everything else will build and grow as you keep going on your journey. The main thing to focus on now is getting started and making appropriate decisions for the stage of business that you’re in.
Tune in next week for Part 2 of this conversation where I’ll be talking about the top 3 things you need to do to start getting clients. You’re going to love it.
Topics we discussed:
[1:00]: Making the first $2k in your business can feel like a monumental task. There is a big learning curve and a lot of fears and limiting beliefs to overcome.
[2:30]: A lovely review from Kaere from Aestive
[3:40]: I’ve recently brought out the 2K challenge because there’s a different focus for making your first $2k than continuing to build consistently.
[5:50]: Make sure you join the waitlist for the Modern Marketing Collective and watch the free masterclass on my website
[6:30]: We can get in our own way by overcomplicating things and comparing to other businesses around us. A lot of people get caught up in what they think they need, rather than appropriate action for where they’re at.
[7:45]: The only thing you actually need to have a business is having clients or customers. You can go very lo-fi to start off with.
[9:15]: Websites are very important but they’re not the first thing you need. If you’re focusing on getting it right before you put yourself out there, it will hold you back.
[10:05]: It feels fun to be working on the visual things, but we have to do the hard stuff and not just the fun stuff.
[11:00]: You have to believe in yourself and commit to being a business owner. It takes courage to accept money for what you have to offer and have people say no.
[12:30]: You could have the world’s best branding and website but not have any clients.
[13:00]: #1: You need something to sell. Keep it simple. Don’t try to perfect it or worry too much about your niche.
[15:15]: #2: Price. There’s no correct price so don’t think you have to get this right. Just make a decision. It doesn’t matter what you charge when you’re first starting out. The important thing to do is build your confidence. Your price will go up in time.
[17:10]: When I first started out, I sold just the logo for $200. Over time, I bundled it into a whole brand strategy for thousands of dollars. Trial and error will help you find out what works.
[18:40]: #3: A way to accept money. Keep it simple. Give your bank details, create a simple invoice.
[19:40]: In Part 2 I will share examples of many business owners who only had these things. I’ll talk about the 3 things you need to do to actually get clients. [20:55]: Make sure you join the waitlist for the Modern Marketing Collective and watch the free masterclass on my website
Check out Kaere from Aestive: https://www.instagram.com/aestive_/
Register for my FREE masterclass: ‘The Three Reasons Your Followers Aren’t Converting To Clients’
Join the waitlist for the Modern Marketing Collective here
I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.