How to speak with and not at your audience
Traditional marketing is all about talking at your audience by telling, informing, and directing. It’s a very one way directional approach that doesn’t necessarily engage with your audience and can feel dry, too formal and insincere. With online marketing and social media today, we have the power to turn that communication around to a relational conversation speaking with our audience.
In this episode, I talk about how to create a strong connection with your audience by shifting to a relational approach and genuine connection. I talk about why this matters, what it will do for your business, your client engagement and tips on how to make the shift.
As a small business owner, you have the power to put yourself into the marketing and be intimate with your audience. It might take a little practise, but the payoff will be absolutely worth it.
[00:46]: Traditional marketing is all about talking at your audience.
[01:09]: Today, through online marketing and social media, we have the power to turn that communication around. Make the change from speaking at your audience to speaking with your audience.
[02:13]: We have the power, as small business owners, to be intimate with our audience.
[02:45]: Shift your approach when writing your online marketing posts to a conversational tone rather than simply broadcasting a message.
[03:16]: Bring yourself into the conversation!
[05:38]: Practice this skill of communicating by having a conversation and bring yourself into your marketing.
— RACHEL CLARK, RACHEL JANE SEO + WEB DESIGN
I have simplified my offer and service, finding a niche for myself and a clear message, which means I’m now booked up 6 weeks in advance!
My flagship membership, The Modern Marketing Collective, has helped almost 1,000 entrepreneurs to become known as the go-to in their niche, attract more of their ideal clients and enjoy the flexibility, fulfilment and financial reward that they deserve.
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