Having amazing products or services and knowing how to market your offers are two completely different things.

Are you struggling to connect the dots between making your offers available and people actually wanting to buy them?

You’ve got a website, a whole bunch of offers, you’re posting content and you might even have an email list, a lead magnet and landing pages.

You’ve learned what you thought were all the “business”’ things you needed. 

But these aren’t what create demand and make people buy from you. For any of these things to work, you need to establish the core simple fundamentals first.  

In this episode, I’m diving into how to market your offers so your audience really want them. It’s not about telling people the details of what you’re selling but about knowing your client, their needs and desires and effectively communicating how YOU can solve their problems. 

To make real connections that convert to sales, you need to transition from selling the functional details of your products and services to selling the RESULTS. Stay tuned toward the end as I share some questions to ask yourself to help make this shift in your business. 

Get to work on being intentional, not offering everything to everyone but simplifying and actually marketing what you have in a way people WANT to buy from you.

[1:00]: Scalable Mastermind is kicking off this week. We have orientation weej, a live in person event and the group will map out their entire program and go through launch plans.

[3:00]: The winter edition Elevate Business Retreat is coming up on June 23 – 26. Apply now!

[5:50]: You need to have the core simple fundamentals strong before any of the business things will work. 

[6:30]: The problems you might be facing if you are trying to market and sell using functional information. This doesn’t communicate how you can solve their problem. 

[8:30]: You’re communicating a description of what you’re selling rather than the result of what it offers. You need to approach offerings and services knowing your ideal client and understanding their desires and priorities. 

[9:40]: When you position your offerings in time frames, you’re putting the power on your clients to work out what’s best for them. You need to lead your client by being clear on the solution you provide and the messaging. 

[11:00]: We don’t want to sell the “what” and details but sell the result. 

[12:45]: You can have many “things” established but that’s not what makes people want to buy from you. You need to know your goals, who your ideal clients are, what problems you solve and how to communicate the solution to them. 

[13:50]: When you move from selling the functional details to the results, clients convert and there is a subtle shift from them assessing you to you checking they are the best client for you. 

[14:45]: Questions to ask yourself to get clear on your offerings and how you are communicating these to your ideal clients. 

[15:45]: Please leave me a review on Apple Podcasts!