When we are running a business, it’s so easy to have all our attention on the day to day demands:

… Looking after our customers

… Making money

… Marketing and sales.

But what can happen is that we become consumed with the ‘what’ and the ‘how’ and forget the very reason we are in business in the first place…

That spark, idea, or desire that caused us to say “I can do this better” or “there’s another way” and take that leap to start our own business.

I know for myself when I was trying to “figure out” my business why I wanted other people to give me the answer!

Until I realised: it comes from within me.

My ‘why’ – and perhaps yours too – comes from the experiences that we have had.

For me, this was working in structures that didn’t work for me.

What felt like the redundancy of sitting at a computer until the clock struck 5 pm, and *that* dictating when work was done for the day, no matter my productivity.

My energy levels ebbing and flowing over the month with my cycle – yet I was expected to perform the same every day.

Having to be in a set place to work – when I could have done my work (most of the time) from ANYWHERE.

Feeling stuck when things happened to my loved ones but I had no flexibility to be with them.

I didn’t know the word “entrepreneur” back then when I handed in my resignation: I just believed that there was another way of doing work.

THIS is what drives me: the desire to support others to do work THEIR way.

And screw working in systems that don’t work for us.

So I wonder if by looking at the patterns in your past, YOUR “why” becomes clearer?

Sometimes it’s just a matter of remembering what we already knew.

What would your answer be to the question: why do YOU do what you do?