Attracting the right type of clients to your business is a constant challenge for business owners. I’ve found that a lead magnet is an effective marketing method to engage with customers who are interested in your product or service.
In this episode, I discuss how a lead magnet can work to obtain contact information for potential clients and will ensure your business is kept at the forefront of their minds when they’re ready to make the purchase.
I talk about considering your ideal customer, the challenge they’re facing, and how you can provide them with a quick solution. This quick solution will resonate with those who want to take the next step and buy the products and services you are offering.
If you’re keen to attract clients who are motivated and excited to find a solution for their needs, this might just be the answer for you.
[0:54]: A lead magnet is a magnet to attract someone’s email address. For example, a file that you provide to someone once they give you their email address.
[1:59]: I share why we want to collect people’s email addresses. It provides a way to nurture our audience and brings our business to the front of their mind when they are ready to buy.
[04:06]: We discuss what a great example of a lead magnet is for a particular business.
[04:35]: Who is your ideal client and what is the challenge that they face before they decide to use a service like yours?
[05:27]: A template of a runsheet for a wedding planner is a great example of a strategic lead magnet.
[05:52]: Remember, some people will download the template and that will be enough for them, but for others, they will download the template and it will become overwhelming and they will want to hire your service.
[06:35]: What is a small solution that you can provide to attract clients to the bigger service that you provide?