How Alexandra Ganipeau is scaling her business with two French memberships
Building an online membership community when you have previously always operated in person is no easy task.
Diving into a world where you need to learn the technology, build websites, record videos and put together course material could be seen as too overwhelming.
In fact, for a lot of people it does feel like it’s too hard. They don’t have the patience to start from scratch and they’re too embarrassed to ask for help.
My guest today on the podcast, Alexandra Ganipeau rose to the challenges that she faced to build the business she’s so excited to lead today.
Alexandra is a fantastic french tutor with years of experience introducing students to the culture, and learning the french language. She has always enjoyed it, but being forced to work away from the home for many years was starting to take a toll on her.
Then in 2019 Alexandra was diagnosed with breast cancer and was forced to completely stop, focus on her treatment and recovery. It was a very tough year for so many reasons, but when Alexandra was given the all clear, Alex realised she wanted to do business differently than she previously had.
Alex discovered my course, Scalable and jumped straight in. She started building not one, but TWO memberships and has experienced fantastic growth in a whole new world.
Today we’re discussing all things course creation, things she didn’t expect, the fantastic sense of community that she has built and how Alex’s life has changed.
TOPICS DISCUSSED AND WHERE TO FIND THEM:
[4.00]: How Alex used to be a French teacher and what prompted her to stop
[5.30]: After completion of her cancer treatment, Alex started to feel as if she may want to do something completely different
[7.10]: How Alex came to hear about Emily’s “Scalable” course and decided it would be a great thing to do
[8:20]: What Alex’s business used to look like before she got sick
[9.00]: What Alex’s business looks like now that she has the memberships
[10.40]: How surprised Alex was when her membership started to build such a lovely community of women supporting each other
[12.10]: How at first when creating a membership you’re rigid with what you think needs to be included, but over time your community tells you what they want
[12.50]: Alex explains her second membership for students and why she felt it was needed
[15.00]: How Alex has designed these memberships to suit her life and how good it feels
[15.30]: Getting over the techy side of things that Alex felt really unsure about how to deal with
[16.50]: How the “Scalable” course supported Alex to feel empowered to make her membership dreams a reality
[18.00]: How Alex’s days look now that she runs a completely different style of business than she used to
[19.50]: Alex explains how she attracted her first few members
[21.00]: Alex’s big goals for the next year in her business
[22:30]: What Alex would say to those that are starting out and thinking of branching into online business
[24:30]: How Alex is coming to terms with the fact that things don’t need to be perfect – they just need to be done and can be changed over time
CONNECT WITH ALEX
— RACHEL CLARK, RACHEL JANE SEO + WEB DESIGN
I have simplified my offer and service, finding a niche for myself and a clear message, which means I’m now booked up 6 weeks in advance!
My flagship membership, The Modern Marketing Collective, has helped almost 1,000 entrepreneurs to become known as the go-to in their niche, attract more of their ideal clients and enjoy the flexibility, fulfilment and financial reward that they deserve.
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