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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.




Most advice on Instagram growth assumes you already have followers.
But if you’re starting from zero, it can feel impossible to get noticed — and that’s exactly why most tips fail.
In this guide, I’ll show you how to grow your Instagram followers from scratch with simple, actionable strategies that actually work — whether your goal is more engagement, building a personal brand, or turning Instagram into a business asset.
Before we dive in, I’ve also created a free Instagram Growth Plan you can follow step-by-step:
Growing your Instagram doesn’t have to be overwhelming. There are tools that make the process easier — and help you stay consistent while focusing on what actually works.
Tools I recommend:
I’m sharing how I would grow my Instagram if I were starting from scratch – including what I’d focus on and forget – some of these might surprise you!
Who Are You Trying to Reach?
We all know the saying “if you try to attract everyone, you attract no-one”.
So our first step in growing on Instagram is working out WHO we want to find us!
Your answers here will help guide every piece of content and give every post a purpose!
Build a Profile that Connects & Converts
Think of your profile like your storefront. Here’s how to ensure it connects AND converts.
BONUS TIP!
If you have space – sprinkle in some credibility to your bio
If you have won any awards, are the only supplier of a certain product, have been in business for a milestone number of years, have been in the media, you can add a short detail of this into your profile to boost your credibility.
Did you know your Instagram profile is searchable? That means the words in your name field and bio can help new followers find you — even if they’ve never seen your posts.
This small tweak can dramatically increase profile discoverability and attract followers who are genuinely interested in your content.
Each piece of content you share should cover one (or more!) of the 4C’s!
BONUS TIP!
Sprinkle in key search terms naturally throughout your captions to get found by more new people.
Here’s a simple monetisation funnel:
Tool Examples:
Instagram algorithms are always changing – and you never want to ‘set and forget’ your strategy.
When it comes to growing your Instagram in 2026, video content is the fastest way to connect with your audience. It’s the next best thing to meeting them in person, and it positions you as the expert in your niche — quickly and authentically.
The Challenge:
One of my students, Kim, is a graphic designer who struggled with filming herself for Instagram videos. Like many beginners, she felt awkward on camera and worried her content wouldn’t be “good enough.”
The Strategy:
I encouraged Kim to focus on creating high-value content that her audience couldn’t help but share. Instead of obsessing over follower counts, she concentrated on:
The Result:
After sticking with the process and showing up on video regularly:
The Takeaway:
Filming yourself and sharing authentic, value-packed content can feel intimidating at first — I know, I used to take 30+ takes per video before posting! But the results speak for themselves: video accelerates connection, authority, and client growth.
By now, you have a step-by-step blueprint to grow your Instagram from scratch.
But if you want to accelerate results and save time, using the right tools and strategies is key.
This guide is packed with practical steps, but if you want all the actions in one place, grab my free growth plan:
I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.














