Four ways to be seen as an expert in your industry
In this episode, I share four practical ways to help you fast track your ability to be seen as an expert in your industry.
I talk about building your content, going more in-depth to really add value to your audience, challenging yourself to be visible, and being brave enough to have an opinion on topics within your industry. I also discuss being your own PR person, going after things that make you more credible AND sharing these things with your audience.
Many business owners sell themselves short because they don’t know it ALL. But the mindset shift that will change this is going from thinking you have to be THE expert to being AN expert.
I also share the final offer from my 3 week End of Year Extravaganza… Stay tuned to find out the details!
What area are you going to focus on first? Send me a DM on Instagram @emilyosmond. I’d love to hear from you!
Topics we discussed:
[1:00]: The final of my 3 week End of Year Extravaganza is $500 off when you pay in full for the Modern Marketing Collective!
[3:05]: I share a win from Jessica doing the new $2k challenge in the Modern Marketing Collective.
[4:00]: #1: Content! If you have a business, you need to be producing content. Share original content with some depth, expertise, knowledge and be brave enough to have an opinion.
[5:50]: Map out 52 content ideas that you could share over the year ahead and share it regularly.
[7:40]: #2: Be visible in your brand. Show your face through photos and videos so people know who you are.
[9:05]: Think about how you can do this practically.
[9:30]: #3: Do things that prove your expertise and share them. Milestones you’ve achieved in your business, submitting media appearances, pitching yourself to be on podcasts, entering yourself for awards etc.
[10:30]: Look at the media your ideal clients consume and how you could add value. Celebrate your clients by doing case studies and testimonials.
[11:40]: You are an expert, you don’t have to be THE expert. You don’t have to know it all so don’t let yourself sabotage.
[13:30]: Remember the End of Year Extravaganza this week is $500 off when you pay in full for the Modern Marketing Collective!
LINKS:
GET THIS WEEK’S END OF YEAR EXTRAVAGANZA BUNDLE
GET NOTIFICATIONS OF ALL END OF YEAR EXTRAVAGANZA BUNDLES
Join the waitlist for the Modern Marketing Collectivehere
— RACHEL CLARK, RACHEL JANE SEO + WEB DESIGN
I have simplified my offer and service, finding a niche for myself and a clear message, which means I’m now booked up 6 weeks in advance!
My flagship membership, The Modern Marketing Collective, has helped almost 1,000 entrepreneurs to become known as the go-to in their niche, attract more of their ideal clients and enjoy the flexibility, fulfilment and financial reward that they deserve.
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