It’s my absolute pleasure to introduce my guest to you today. Bec Idien has been a member of the Modern Marketing Collective for the past 18 months and she joins me in this episode to chat about stepping out of her comfort zone to start a life changing business. 

Bec is the owner and operator of Lemonade Kids, the first licensee in Brisbane to deliver Standing Strong wellness programs for girls and boys aged 5-16 years. Her programs take a holistic approach to health and wellbeing and help kids and teenagers to feel resilient and empowered in a supportive, uplifting and fun environment.

In this episode, Bec shares her journey coming out of a successful 20 year career in events management and the defining moment that pushed her out of her comfort zone into becoming a business owner.

Bec shares the highs and lows of her personal and professional journey and how she has approached the challenges along the way by taking risks and giving things a go. She shares some great advice to anyone else wanting to make a change in their own life, including remembering to go back into your comfort zone to rest when you need to.

You’re going to love Bec’s zest for life and business. She’s a true inspiration and this episode is going to be especially powerful for you if you feel like you need that extra little push toward your dream.

TOPICS DISCUSSED AND WHERE TO FIND THEM:

[3:00]: Bec has been a member of the Modern Marketing Collective for 18 months and lockdown hit just as she was launching Lemonade Kids

[4:45]: The work that Lemonade Kids does incorporating three core elements of strong body, strong mind & strong heart and how a lot of parents want to join in too

[7:30]:  What Bec loves about the program is that they are group based and child led and kids are free to be themselves

[9.45 ]: How the kids in the classes describe the programs as feeling safe, feeling free to be themselves and like a human journal

[11.15]: Starting Lemonade Kids and aligning with Stand Strong has been the best thing Bec’s done

[12.10]: Bec talks about her previous career in events management, the amazing opportunities she had and how she was encouraged to explore her boundaries

[14:45]: While working for a small company in Brisbane, Bec was given the opportunity to become involved in the business side of things which opened her eyes to the hard work and tenacity required to run a small business

[17.30]: Bec shares about her struggle with personal relationships and how she dealt with relationship breakdowns by putting herself out of her comfort zone and going on adventures

[21:15]: It takes strength to shift your focus to something that will nurture you and bring personal growth. There is always a solution to the problem, it’s the way you go about it that can make the difference. 

[23:00]: Bec shares about the defining moment in her life when her partner left her and 2 days later she lost her job. She thought about 3 non negotiables for what to do moving forward which were making a difference, working directly in the community and having face to face contact with people

[28:00]: Looking on seek.com Bec found the perfect job which was running girls wellbeing workshops

[29:15]: The biggest challenge running her business has been going from working in a team to working by herself and learning how to back herself day to day

[33:00]: Bec shares about how she initially struggled with imposter syndrome and wondered how parents would trust her to help their children. 

[34:00]: How Bec loves working with kids and sees transformation happening in their lives

[36:20]: If you know you want to make change, take baby steps and get clear in your mind about what you want to do

[38:00]: Once you get out of your comfort zone, it builds the resilience to keep taking steps forward. Bec talks about her journey with running and how that has helped her. 

[40:00]: Having a support network around you is a must. 

[41:15]: Doing business with a friend or someone you trust and reflecting on the wins

[42:00]: Coming back to your comfort zone and taking the time to reflect and relax. This isn’t always easy for entrepreneurs.

{42:50]: Bec talks through some of the marketing strategies she’s utilised and the importance of being consistent

[43:45]: Providing value is now where Bec is focusing with her marketing and how word of mouth has started spreading and people are hearing about Lemonade Kids

[45:45]: How Bec has been using the mentality of connection over perfection in her marketing, especially on Instagram stories and reaching out to others in the industry

[47:30]: Bec’s advice to her former self: don’t hold back and just do it. 

CONNECT WITH BEC:

Website: https://www.lemonadekids.com.au/

Instagram: https://www.instagram.com/lemonadekidsau/