Behind the Business of Greenhouse Interiors with Julia Green
Julia has appeared multiple times on “The Block” TV show and spoken at events such as Life in Style and Grand Designs Live. As if all that wasn’t enough, she’s also the founder of a thriving interiors wholesale business “Greenhouse Interiors” where she represents more than 40 boutique artists to hundreds of retailers in Australia and New Zealand.
Together we dive into the real, un-glossy side of business. She speaks candidly about the challenges, sacrifices, learning, and pressure involved with building and maintaining a successful business and well-known brand. I loved this chat and feel very grateful for her honesty in sharing her story and answering all of my questions.
TOPICS DISCUSSED AND WHERE TO FIND THEM:
[3.05]: Julia tells me the different challenges each day presents while running her own business.
[4.20]: Julia discusses her previous life as a pharmacist and the lessons she learnt that she brought into her current work.
[5.20]: Julia talks about the chance encounter that changed her life and thrust her into the word of interior design.
[8.50]: She tells me the attributes and skills that took her from a foot in the door to where she is now.
[10.25]: We discuss the why and how of how Greenhouse Interiors came to be.
[12.20]: What she looks for when finding a new artist to work with and the red flags she avoids.
[16.15]: The common misconceptions about Julia’s line of work and the actual reality of it. She discusses the broad range of challenges she has faced, the team members who have helped her, and the sacrificed that she’s had to make.
[19.30]: How Julia has managed to deal with the responsibility and pressure of running a business by effectively setting boundaries.
[24.00]: The help her husband and assistant have provided in planning the details to make her wing-it dreams come true.
[27.25]: Julia opens up about the pressure of being the breadwinner for her family and supporting all the artists of Greenhouse Interiors.
[30.00]: How she acknowledges and handles the pressure she must deal with, so that she can keep herself and her brand grounded.
[32.30]: The joys and challenges that come running a business on social media.
[34.13] Julia’s top tip for artists or creatives looking to grow their business.
[36.35]: She talks about writing a book with her mentor Armelle Habib about the use of colour in interior design “Vivid”.
CONNECT WITH JULIA
— RACHEL CLARK, RACHEL JANE SEO + WEB DESIGN
I have simplified my offer and service, finding a niche for myself and a clear message, which means I’m now booked up 6 weeks in advance!
My flagship membership, The Modern Marketing Collective, has helped almost 1,000 entrepreneurs to become known as the go-to in their niche, attract more of their ideal clients and enjoy the flexibility, fulfilment and financial reward that they deserve.
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