It’s time to talk Instagram profiles and in today’s episode I’m here with you to help you audit your own!

When someone searches for you on Instagram – or stumbles across you – they are going to quickly make up their mind whether or not they want to follow you. And one big factor that will help them make up their mind is what they see sitting in your Instagram bio.

Your bio is a key part to get right if you want to attract your ideal audience and clients. It should quickly and clearly communicate to your audience what you are all about and why they should follow you (or not!).

I am all about showing up on Instagram as people (not faceless companies) – and creating connections and relationships. Your Instagram bio can help you do this. So to make it super simple and actionable for you I have put together a checklist that you can use to audit your bio. Let’s get into it!

1. Your Name

Ensure your audience know who is behind the account. If we want people to connect with us (which we do!), we need to put a name to our Instagram – by adding this into our bio.

If you are running the Instagram for a company, consider having the name of the founders, the person managing the account, or ensure you are sharing lots of photos of your team in your posts to create that personal connection. 

A great example of this is @chocilo_melbourne. They have “Brought to you by Bruce, Jo and Family” in their bio which gives them that personal connection over the more corporate, faceless chocolate brands. 

2. Your Face

Your audience can’t connect with you if they never see you!

Your profile photo should be a clear, high quality photo of your face.

If it simply doesn’t make sense to use a photo of you for your profile picture, then you have my permission to use your logo!

BUT – be sure to bring in plenty of images of you and/or your team through the posts that you share to personalise your brand.

3. A Connection Statement

Don’t just tell us “what” you do, but why, who for and what it means for them. We want your ideal audience to read your bio and think

“this is for me!”.

A connection statement (or two!) is how we connect with our ideal audience. 

To give you an example one of my students Alex Gourlay is an interior designer. Her Instagram handle is @vellum_interiors.

She could say in her Instagram profile “Interior Designer”. But no! She thinks what is going to make her ideal client know that SHE is perfect for THEM:

“Designing Sydney’s most beautiful beach and harbourside homes.”

Another one of my students who does a great job of this is Naomi of @be_inyourelement. Instead of saying she is a “Personal trainer” she also includes “zero six-pack selfies”. 

So if you want to go to a place where everyone’s in front of the mirror taking pics of their abs, they you’ll know Naomi’s not for you – and if that sounds like hell, then you’ll want to work with Naomi. 

She’s letting you know she is or isn’t for you before you even enquire and then work with her, which ALSO helps to attract and convert more of the right clients easily and avoid enquiries from people who aren’t going to be the right fit.

4. Functional Information

How can you help your audience quickly find key information?

A key piece of information to include is your location. I often come across profiles and think “where are you based”. That’s great you are a make up artist but are you in America? Are you in Sydney? Can you help me – I’m in Melbourne! Don’t make your audience work hard – give them that key information without them having to search for it.

Store – add your opening hours. Do you always get asked if you offer layby or gift wrapping? Add this in!!

Cafes – do you offer vegan options?

Help your audience to actually choose you.

5. A Call To Action

Tell your audience where to go next using a “call to action”.

For example “click below for our free guide”, “book your welcome chat”, “read our story” or “join our email community”.

Add your call to action as the final line in your bio so that it sits above the URL link. You can even insert a little emoji hand or arrow pointing down to the link!

6. A Strategic Link

Now to the final part! Don’t just leave the link in your bio as your website homepage.

We only have one link and we want it to work hard for us!

Update the link in your bio to take your audience to the next step towards working with you.

For example a link to join your email community, book a welcome call, read your latest blog post, or buy a ticket to your event.

So there you have it! Six key elements for a best ever Instagram profile: 

1. Your name

2. Your face

3. A connection statement

4. Functional information

5. Call to action

6. Strategic link.

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Plus, this October 25th to 27th I’m running a business retreat in the beautiful country Victorian town of Trentham. It’s an opportunity for you to spend a full weekend working ON your business and having me help you do it! 

The retreat is all about taking your business and your brand to the next level to help you create a stronger connection with your audience, a more premium experience and a more profitable business. 

Three deep dive workshops, a small group of amazing women in business, gourmet meals and two stunning venues including my amazing client Acre of Roses that we’ll be taking over for the weekend.

To find out more go to emilyosmond.com/retreat. We have a few last spaces left so do book in quickly.

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