Can you believe it’s my 200th episode? I’ve absolutely loved sharing my podcast with you!
Let’s talk niching. Are you trying to niche too early in your business?
Business owners at the beginning of their entrepreneurial journey can feel immense pressure to find their niche and stick to it. I felt I couldn’t even begin to market myself if I didn’t know what my niche was.
In this episode, I’m talking about the process of niching down in your business. Finding your niche is a very effective way to corner the market and become an expert in a specialised field to provide a one-of-a-kind solution for your ideal client.
BUT don’t feel like you have to find your niche immediately before you even begin selling your offers or services. Take your time and pause. I’ll share with you the process I provide my clients in the Modern Marketing Collective to find the problem that you enjoy solving and an area that absolutely lights you up
Through experience, self-reflection, and a thorough understanding of the market, your niche will find you.
Topics we discussed: [1:22]: It’s the second week of my End Of Year Extravaganza! Each week I’m revealing new offers.
[2:05]: This week’s bundle (which expires on Sunday the 5th of December or sooner if sold out) is designed to give you momentum and fast-track results in 2022. It includes immediate access to the Modern Marketing Program, The 2K Challenge, one year of group coaching with me, monthly live coaching Q&A calls, new masterclasses and tutorials, a community of likeminded business owners, 24/7 access to our private group, a mobile app + BONUS gift: a private call with me (valued at $2,000).
[5:12]: I thought a lot about what my niche would be. I felt I couldn’t market myself until I worked out what my niche was.
[5:48]: A niche is a specialised segment of the market for a particular kind of product or service.
[6:14]: If you feel pressured to work out your niche – pause and take your time. You don’t want to be guessing. Niching actually comes from understanding the market.
[7:01]: Give yourself time to taste. When you’re in the early stages of business, try all different things. You can then get different experiences and find what lights you up.
[7:47]: Focus on getting as many clients as possible. Once you’ve served several clients, you’ll have experience working with different niches. You’ll find the problem that you enjoy solving and is a big enough problem that people will pay for your solution.
[8:20]: Other students in the Modern Marketing Collective way in with their advice on niching.
[9:27]: To figure out your niche. Look at your skills and what you have on offer that you can sell. Put a price on it. Get yourself in front of people and tell them what you have to offer. Practice selling. Signing clients. The more time you do this, the quicker that you’ll get quality experience to discover your niche.
[10:33]: Give yourself a bit of time. Allow yourself to gain experience. Your niche will find you.