Emma Seibold on building Barre Body, dealing with competitors and innovating online
Today’s guest is one of the “OG’s” in her industry. And if like me until recently, you don’t know what that means, let me save you Googling “what does OG mean”. It stands for “original” – and in this case, I’m talking about being the first on the market when it comes to the exercise form of barre, here in Australia.
As the founder of both Barre Body and Bende, Emma Seibold is something of a force of nature. With the first Barre Body studio opening in Melbourne in February 2012, the business has grown to eight studios across Australia as well as a very popular online studio, Barre Body Online, with hundreds of on-demand workouts.
So how exactly did Emma make this happen, which marketing strategies have paid off both in the earlier days and now, what was the combination of events that almost brought things crashing down, how has Emma dealt with more competitors coming to the marketplace, what advice does she have for other studio owners and small businesses and how has Covid-19 impacted her business? We discuss all this and more in this jam-packed episode.
Connect with Emma on Instagram at @emmaseibold
Discover Barre Body at barrebody.com.au and @barrebody
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— RACHEL CLARK, RACHEL JANE SEO + WEB DESIGN
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