I know how incredibly easy it is to overcomplicate things as business owners. We’re often flat-out wearing all of the hats and trying to spread ourselves across every aspect of our business. So today I want to break it down and simplify what you can do right now to take your sales conversions to the next level. 

In this episode, I’m sharing the 3 growth levers you can use to optimise your business. We’re going to run through these 3 very important areas in your business to find where you need to be increasing your focus and attention. It could very well be all 3! 

To kick it off, I want to encourage you to make sure you’re tracking your statistics at least monthly. These include your average website visitors, social media reach, podcast listenership etc. You need to reflect on where your ideal client is hanging out and how you can get in front of them to find new ways of increasing your reach. 

I’ll take you through practical ways you can optimize each of these 3 growth levers to start seeing remarkable results. You’ll protect your business by keeping your eye on these 3 key areas so make sure you write them down or come back to this episode again when you’re ready to focus on the next lever. 

Enjoy!

Topics we discussed:

[1:11]: There are 3 key important growth levers we can optimise in our business for us to understand.

[1:37]: I’m heading over to my retreat this week for 3 nights and I can’t wait! 

[2:12]: The week this episode comes out, I will have arrived on the Gold Coast with three friends. 

[4:00]: It’s very easy to overcomplicate things. I want us to focus today on what is the most important. Imagine an upside-down triangle, the top third of the triangle is our reach. This is the biggest proportion and is the new people finding out about you. This is key to ensuring that we are continuing to expand. 

[5:17]: If we’re not reaching new people, our sales will become stagnant. 

[6:19]: Look at your monthly average website visitors and social media reach to give you an idea of your reach. Consider “Where are your ideal customers hanging out?”. How can you then get in front of them? 

[7:11]: You can do this through collaborations, competitions, public relations, speaking, content marketing, attending events, networking, referral relationships and SEO. You can then pay for advertising. 

[7:50]: You’re going to have 1 or 2 key ways that you’re growing your reach. You can utilise a team to help you manage extra channels. 

[8:37]: The mid-third of the triangle is leads. This includes people submitting an enquiry form on your website, downloading a lead magnet, phone call, Instagram DMs, signing up for a discount code etc. They come from us capturing your audience’s contact details. 

[10:08]: “What am I doing to increase my leads?”. Your content and marketing should be driving leads. 

[11:20]: The bottom (and smallest) third of the triangle is sales. Not all of the leads will become customers. 

[12:18]: When it comes to optimizing these 3 levers in your business, it’s important to start with the sales component and make sure it is as strong as possible. Then when you increase your reach and leads, your work will pay off with a strong sales approach. 

[13:00]: You can optimize your sales by making sure your offer is strong, clear and compelling, becoming more specific in your business, urgency incentives to take action now, clear next steps, frequent invites to take the next step, social proof, follow up process, the customer experience of your existing customers, and personalising the sales experience. 

[16:06]: Diagnose the area you really need to work on. Make sure you’re tracking all of this in your business. 

[16:40]: You’ll protect your business by keeping your eye on these 3 key areas. 

[17:01]: If you want to make this super simple and be part of an amazing community join us in The Modern Marketing Collective. Check out my Marketing Personality Type quiz now! 

LINKS: 

Previous episode mentioned: 

• How your marketing now is creating future results