30 Instagram Post Ideas (for When You Have Nothing to Share)
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Brain fog, post holiday blues, Mondayitis... we can waste so much time trying to think of something to post to our social media when we’re tired, we have a million other things running through our head, and our creativity has long left us for the day.
So we end up sharing a post without much purpose and think “that’ll do” – or we give up and don’t post anything, telling ourselves tomorrow we’ll have more ideas. But then we find ourselves stuck in the same situation – again.
First of all, like my members know, having a crystal clear understanding of WHO your target audience are and the content to share for them is key for making the “what the hell do I post” days become fewer and fewer. And instead, you’ll feel more and more inspired and full of ideas when it comes to sharing content for your audience.
I also give my members a monthly content calendar with fresh topics for their marketing – making coming up with ideas WAY easier – because shortcuts and templates are such a smart way to make marketing so much quicker.
But for those days when you’re staring at a blinking cursor with nothing coming to mind – let me give you some help.
Here are post ideas that you can come back to when you need a little bit of inspiration!
1. Share the key points from one of your old blog posts
2. Answer a question people ask you all the time
3. Bust a common misbelief about your industry
4. Share 3 of your favourite tools (check out mine here)
5. Tell your community why you started your business
6. Share a before & after using Instagram Carousels
7. Introduce one of your clients & tell their story
8. Share your plans for the year ahead
9. Do a mini “Year in Review”
10. Share a screenshot of feedback you’ve received about your work
11. Ask your audience what they would love to know….
12. … Then turn what they ask for into helpful posts!
13. Share a photo of your work space
14. Explain a development that is happening in your industry
15. Promote someone who inspires you
16. Share the best piece of advice you’ve received
17. Let your audience know that you were once in their shoes & share your experience
18. Share 5 tips your audience would find handy
19. Find your most popular post from last year and repurpose it
20. What often holds your ideal customer back? Share your advice for them
21. Post a photo of YOU & what you love about your work
22. Post your favourite quote & why you love it
23. Share a photo of you a year (or 5!) ago & let your audience know what has changed since then
24. Explain one of your services & how it works (don’t assume your audience know!)
25. Share your favourite feedback you’ve received about your work
26. Who is a huge support for you in your biz? Give them a shoutout
27. What did you want to be when you were young?
28. What recent advice did you give a client? Give the main points in a post
29. Ask your audience for their feedback on something
30. Write a list like this!
… And when you get to number 30 – go back to number 1 and start again!
Looking to build a stronger connection with your audience? You’ll love my free Audience Connection guide.Download here.
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