Creating content is one of the biggest challenges for small business owners. I know that these days it’s absolutely critical to be sharing content with our audience. Sometimes this pressure can cause us to share content that isn’t really relevant or beneficial for our business which can lead to confusion in our clients.
In this episode, I will be sharing with you three incredibly useful approaches you can use to come up with really strategic and purposeful content for your business. I have found these methods to be very effective and will inspire you to come up with tons of relevant content to share with your audience.
To begin this brainstorm, I really encourage you to take the time and reflect on your business. Reflect on all of the different categories in your business and the difference it can make in the world.
I promise you, your clients will love viewing everything you are creating if you just follow these steps!
Topics discussed and where to find them:
[1:28]: Reflect on the different categories you have in your business. You can showcase why your business excels in each category and why your client should invest in you.
[5:04]: The first way – Consider creating a content list from: misbeliefs, misunderstandings, where you can educate them, what they need to know before working with you, and some objections that would stop them from buying from you.
[5:52]: The second way – Special events, days and milestones. Choose ones that mean something to you, your audience and are aligned with your business.
[7:25]: The third way – your values. Consumers are becoming more focused on the values in your business. Purpose driven companies have seen a higher market share gain and grow three times faster than their competitors.
[9:25]: There is so much work to be done in the world. Look at what you really care about, what is important for your customers, which one makes sense for your business, and most importantly, which one really makes you feel passionate.
[11:05]: We have more impact and a clearer message when we can focus on one. For me that is gender equality.
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I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation: the place in which I live, work and play, and pay my deepest respects to their Elders past and present.
Emily Osmond is an international business coach and speaker, based in Melbourne, Australia.