Are you known for one core amazing offering or service that you have finely tuned to become world’s best at? Or are you spreading yourself thin and saying yes to everything?
In this episode, I talk about why you need a signature offer, what happens you don’t have one, and the incredible benefits that come when we hone ours. I talk about self-leadership and how not having a core offer plays into the scarcity versus abundance mindset.
My signature offer is The Modern Marketing Collective. I focus my energy on refining it, elevating it, and continue to make revenue from this one core offering. I love how the simplicity plays out into my marketing, promotions and enables me to hone my skills on what I know will serve my clients best.
Topics discussed and where to find them:
[1:00]: It can be hard to scale when you’re not really known for something. It can show a lack of confidence in yourself as a business owner because you’re offering so many things.
[2:40]: You want to guide your audience to the best way to work with you. It’s about self leadership and discernment and not trying to solve the problem for everyone.
[3:30]: This plays out into the scarcity vs abundance mindset
[4:15]: Your signature offer is what you’re known for. It’s an experience for your customer and has immense value because you’ve taken the time to really know your customer and what they want and need.
[5:00]: If you were on a stage, what would be the topic you could passionately speak about? What could you offer in your business you could be world’s best at?
[6:00]: Frank Body did a great job of cutting through the market with their coffee scrub.
[6:50]: My signature offer is the Modern Marketing Collective and I keep making it better and better and making revenue
[8:00]: Focusing on a signature offer creates simplicity so you can hone your skills in one area, enhance brand recognition, simplify marketing and promotions.
[9:45]: I used to react and say yes to everything and then I evolved to tell my clients what I offer
[10:50]: Please leave a review for my podcast
[11:15]: Check out my free masterclass: Why your marketing isn’t making you sales