Today I’m speaking with Tina Tower, an award winning serial entrepreneur. She has founded, grown, and sold several businesses and franchises and helped hundreds of people package their expertise into an online course and launch it into the world.
Through her Empire Builder program, Tina is on a mission to help one hundred women build a million dollar business by 2025. She’s just released her second book “Million Dollar Micro Business – How to turn your expertise into an online course” and I’ve absolutely loved reading it.
In this episode I ask Tina to share some of her wisdom with all of you. Enjoy!
TOPICS DISCUSSED AND WHERE TO FIND THEM:
[05.00]: Congratulations on the release of Tina’s second book. Emily might be one of the first people to finish reading it.
[06.23]: Tina gives the definition of a million dollar micro business. Following the traditional rules of size for a micro business but not for revenue.
[08.30]: What have been the challenges, surprises, and lessons Tina faced stepping into this new business method.
[11.20]: The hardest shift to make getting into online business has been understanding that she is the product and she needs to market herself.
[12.30]: It’s true that anyone can create an online course but not everyone can be successful. You need to be willing to play the game.
[14.20]: The majority of time when people are struggling in their business, they already know what they could do to improve their situation but aren’t willing to put that into motion.
[15.40]: Tina shares the fears that held her back at the beginning of her business journey and how she began moving past them.
[17.45]: People are going to judge us no matter what and whether we succeed or not. Tina decided she may as well have some fun and be true to herself.
[19.30]: We read a review for an early episode of Tina’s podcast that would have once been fairly distressing but she now finds hilarious.
[21.00]: Tina talks about her four person strong team and how they help her focus on her strengths in the business.
[22.45]: How Tina outsources work and delegates among her team to keep the workload manageable.
[24.45]: It’s important to treat new ventures in business as an experiment so you can remain flexible when you get more information.
[26.30]: One of the things Tina struggled with a lot at the start of her business was a feeling of guilt when she wasn’t working but others were.
[33.00]: Tina shares the big fear she’s been struggling with lately of not being enough when meeting people in person.