Can you believe we’re half way through the year already? For those of us in Australia, it’s the end of the financial year, which is the time to look at revenue, expenses and profit for the year. It’s also a great time to pause and reflect on the last 6 months and think about how you want to position yourself for the rest of the year.
In this episode, I share 3 things to audit in your business at this mid year point. This is a great activity to help shed light on some of the things you may not need to be doing in your business anymore and allow you to see the year out with greater clarity, purpose and direction.
I talk about getting clear on what you want to achieve by setting specific goals and staying focussed on them on a daily basis. I share how to assess your marketing efforts, doubling down on the strategies that are really working, selling and delivering things that feel good to you, and knowing why you’re selling them in the first place.
This is a great practical episode. Let me know how this activity helps your approach to business for the rest of 2021.
TOPICS DISCUSSED AND WHERE TO FIND THEM:
[0:50]: In Australia it’s the end of the financial year where we looking at our revenue, expenses and profit for the financial year
[2:00]: A lovely review from a listener
[3:15]: The first thing to look at is clarity versus safety.
[5:15]: What are you actually trying to achieve for the next 6 months? Get specific
[7:10]: The second thing to look at is efforts versus return. A lot of the time, we can half the output and double down on the things that actually work. Where are you spending your time on your marketing and what is bringing you results?
[9:15]: The third thing to look at is joy versus habit. Look at the products and services you’re offering and discover how each of them feel to you. Ask yourself why you’re selling it.
[11:45]: Recap of the three things to look at in your business
Without being a sleeze bag or pretending to be anyone you're not (promise!)
How to turn your marketing into consistent clients
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I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation: the place in which I live, work and play, and pay my deepest respects to their Elders past and present.
Emily Osmond is an international business coach and speaker, based in Melbourne, Australia.