The journey behind the launches with Steph Taylor

welcome

The journey behind the launches with Steph Taylor

I’m so excited to share this episode with you today. I’m joined by Steph Taylor, a very successful Digital Product Launch Strategist who helps guide online entrepreneurs to launch without the overwhelm and scale their businesses with simple launch success.

Steph and I have an honest conversation about what the struggles and challenges of business can really look like and how she has gotten to where she is today.

In this episode, Steph talks about her journey starting out in business, some of the struggles she faced along the way, and the challenges that continue to rise. We talk about what her business looked like in the beginning and how she got to where she is now by not having an ego, learning from the low points, and sticking it out.

I love having these honest conversations about the challenges we face as business owners because we can all learn and grow from hearing each other’s stories. Steph shares about the mindset blocks that she is unpacking and some of the tools and modalities she uses to become aware of those blockages and break the patterns of how they show up in her life.

We talk about giving ourselves permission, not giving up, learning from the early launches to refine and scale, and so much more. This episode is jam packed with golden nuggets and wisdom from an incredible woman with so much knowledge and experience. You’re going to love it.

TOPICS DISCUSSED AND WHERE TO FIND THEM:

[3:00]: We never reach the destination because once you reach a goal, you discover new things that you want.

[5:00]: Instead of being driven by money, Steph is driven by having a fun adventure running her business, experimenting with new products and writing a book

[6:00]: Steph and Emily talk about how we often look for permission from others to do things but that we don’t require permission from anyone but ourselves

[7:30]: Steph’s business journey started out as a marketing agency but, discovering she didn’t enjoy the client work, she started pivoting into launch marketing

[10:30]: Steph shares one of the lowest points when a webinar she was hosting crashed and she started giving up and applying for jobs that day.

[12:00]: How Steph started moving forward by changing her messaging and creating new evergreen products and scaling them.

[14:30]: The first launch doesn’t correlate with future success. We refine our products when we learn from previous launches and keep going.

[15:50]: You need to have a solid strategy that underpins launch tactics and make sure you have messaging that communicates in a way that people want. Steph talks about organic audience growth by collaborating to deliver value to other audiences without relying on paid ads.

[17:25]: So many people wait to launch because they want the right amount of research but you’ll never have the full amount of research before you ask them to pay money for your product.

[18:30]: Steph shares about a mindset block that continues to come up and how she is working with a coach to identify the belief and how it’s playing out in her life. She uses breathwork and float tanks to help solve the problems coming up.

[24:00]: The courses that Steph has on offer at the moment and where to find her

LINKS:

I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.