Have you ever wondered what launching an online store involves? Been curious about what the first year in business can look like as an e-commerce entrepreneur? Or perhaps wanted to know what strategies work best when it comes to building an audience and making more sales?
Well today’s guest will help answer those questions. As one of my students inside The Modern Marketing Collective, Tanya Harrison launched Raja Homewares, a beautiful online store that offers rattan furniture pieces for nurseries, in December 2018.
In our conversation, Tanya shares what her expectation was when she “launched” her online store, versus what the reality looked like and what she wished she had done differently looking back. Tanya lets us in to her process of sourcing and even designing products, and how she has grown her Instagram to almost 13,000 followers within a year, with sales now coming in more consistently and frequently too, through strategies collaborations, giveaways and showcasing at events.