I get asked this question all of the time. When you’re told that you should or shouldn’t show your prices, I want you to check in with yourself on what actually makes sense to you (and not somebody else).
In this episode, we’re exploring three helpful things to consider when deciding whether or not you should show your prices on your website.
We kick off this conversation by discussing what is simple for you, your client and exactly what makes sense for your particular business. When we don’t disclose our prices we add an extra step to our process, speak to more people, use up more time, and lower our conversion rate.
I’ll discuss any fears you have surrounding displaying your prices and the common narratives we’re told by others about what we “have” to do. I would love for you to always question these ‘should’ statements whenever you’re told them in your business and decide whether it is going to work specifically for you. Remember, it’s YOUR business and you absolutely don’t have to do what everyone else is doing!
Topics we discussed:
[1:11]: There is a question around putting your prices on your website and whether there is a right or wrong thing to do. Question when you hear you “should” do something.
[2:30]: #1: What is simple for you? When you disclose your prices, clients already know what they need to invest without having to speak with you.
[3:55]: Is it helping you if you hide your prices from your competitors? When I simplified my offers, I had a “starting at” price on my website.
[5:20]: #2: What is simple for your client? What is the reason you make the client jump through hoops before you give them the price? Your marketing should be communicating the value of your offers.
[7:53]: #3: What makes sense for your business? If you can’t have standard pricing, it would make sense to have a client briefing session before providing pricing. You can always have a “starting at” price.
[9:25]: Think about how simple you can make your business and take out extra steps that are taking up your energy and make it easier for your client. Think critically.