Some of us just want everything to be perfect. The problem is, nothing ever is and if we hold the standard of perfection for our lives or business, we often hold ourselves back from doing anything at all.
My guest today is Kiara Johnson, a qualified NLP Practitioner and Hypnotherapist who I’ve been working with in the Modern Marketing Collective for the last 2 years. Kiara specialises in helping overwhelmed and stressed women to cultivate a more loving relationship with themselves and their body through her transformational mindset coaching program, allowing them to live the healthy and happy lives they desire.
In this episode, Kiara shares about how perfectionism held her back from putting herself out there in business and how it worked as a protection mechanism to avoid the shame of not being good enough. Kiara has worked on kicking those perfectionism tendencies and she shares some of the practical ways she has done this and the wonderful results she’s been seeing on a personal level and in her business.
In the time we’ve been working together, Kiara has made such incredible progress in her business. I’ve loved seeing her self belief grow, her brand become much more unique and true to her and how she’s raised her prices to grow her business with ease.
If you’re a person with perfectionistic tendencies, this is an episode for you.
TOPICS DISCUSSED AND WHERE TO FIND THEM:
[1:50]: Kiara introduces herself and explains what she does as an NLP Practitioner and Hypnotherapist
[3:25]: Kiara always had the entrepreneurial spirit and working as a personal trainer, she saw her clients struggle with the same problems over and over again, which led her to starting her business.
[4:25]: Starting your own business is the best personal development you could ever do because of the continuous challenge to keep learning and growing.
[5:15]: When she first started her business, Kiara was waiting for everything to be perfect which meant she waited a long time before putting herself out there. She realised her perfectionism was a protective mechanism.
[7:00]: Perfectionism isn’t just about trying to be perfect, it’s about trying to avoid the shame of not being perfect and the fear of being caught out.
[8:30]: Intellectually, we understand not to care about what others think but it can be crippling. Kiara used to spend an hour on one Instagram post but now she spends the same time on 2 week’s worth.
[10:00]: Kiara doesn’t worry too much about one thing because she knows that more things will be coming. The more she produces, the more confidence she has.
[11:20]: In The Modern Marketing Collective, Emily spoke to Kiara about her branding and how her Instagram wasn’t personalised. Kiara realised that this was a protective mechanism to avoid being judged if she put herself out there.
[13:30]: When Kiara started sharing what she struggled with, it helped her become more related with her audience.
[16:30]: How pricing really challenged Kiara’s identity and how she realised she wasn’t charging enough
[19:30]: There was an underlying belief that she wasn’t good enough, which kept her fees small.
[21:30]: It’s so important to know your ideal customer
[22:30]: Kiara is now working towards going full time in her business and creating a few smaller packages that she can offer
[24:00]: Working one on one with clients has been such a great way to understand her clients and create content