Someone recently asked me what I’ve invested in for my professional development. Being a fairly open book when it comes to sharing what I’ve done in my business, I thought I’d step you through each year to date of my business in terms of the types of programs I’ve taken and how much I’ve actually invested in my professional development.

For me, professional development is one of my favourite things to invest in. It’s the opportunity to learn, open my mind to new ideas and strategies, often connect with new people, and the return often comes back to me personally and professionally over the months and years ahead.

Let’s get into what I’ve invested in for my professional development since starting my business in 2015. Click play above for more details (and if I was happy with the programs I invested in!) and see the breakdown below.

Year 1: 2015
I enrolled in a 12 month business course for $1387 / month. Every second month I flew to Sydney for 3 day workshops.
$17.50 – website workshop
$100 – branding workshop
$20 – PR seminar
$126 – @collectivehub event
= $10k approx

Year 2: 2016
$1387 x 5 – for the business course
$450 – interior design short course
$50 / month – networking events
= 9k approx

Year 3: 2017
$795 – business coach
$70 – speaking workshop by my now good friend @suzchadwick!
$400 – business retreat – I met amazing women like @cassdellerdesign and @alisharosekruger who’ve been on my podcast
$950 – storytelling course
$25 / month – networking events.
= $2,500 approx

Year 4: 2018
$26 – website workshop
$322 – Instagram course
$1700 – funnels course
$70 / month – membership about memberships!
$200 – joined @businesschicks
$70 / month – social media membership
$400 – retreat with friends
= 3k approx

Year 5: 2019
$3000 – money mindset course
$3900 – funnels & Facebook ads course
$2850 – course about memberships
$4400 – business retreat payments
$800 / month – (started in Dec) online business membership
$200 – @businesschicks
= $15k approx.

Year 6: 2020
$4,400 – business retreat payments
$299 – course about memberships
$800 x 2 months – online business membership
$1k x 2 months – mastermind program
$12k – online course about digital programs
= $20k approx so far.

Total approx $60k.

My goal with the programs I join isn’t “completion”, and to tick everything off.

My goal is understanding, implementing and refining.

Do you need to spend this much? Of course not. And there’s SO MUCH you can learn for free. Oh the hours of podcasts I’ve listened to 😆.

Do I think investing in professional development is invaluable? Absolutely!

You can listen to my free podcast “The Emily Osmond Show” in Apple Podcasts and Spotify, and invest and work with me inside my coaching program The Modern Marketing Collective.

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