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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.






I’m really excited for you to hear from today’s guest. Naomi Irvin is the owner-operator of In Your Element – a group fitness, personal training and wellness coaching business based in Ballarat, Victoria.
Naomi is one of the founding members of my online marketing program, The Modern Marketing Collective, plus she attended my first business retreat, held in 2019.
In the last financial year, Naomi experienced a 35% increase in her PT income, implemented strategies to improve the ease and profitability of her business, while creating more time for herself, other projects and her family.
With a philosophy that total fitness is physical, social, emotional and mental, Naomi aims to create non-competitive environments where women of all fitness levels can come and exercise for the physiological benefits, the chance to connect with other people, improve mental clarity and positive thinking, and build confidence.
Go to emilyosmond.com/retreat to join the wait list for this year’s business retreat which is on from the 2nd to 4th October in Trentham, Victoria and connect with Naomi at @be_inyourelement on Instagram and at beinyourelement.com.au. Now let’s bring on Naomi Irvin!
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I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.














