In this episode, I’m speaking with one of my students from The Modern Marketing Collective, Melissa Finlay about how over the past few months, she has increased her prices by 75% and is still booking out clients.
Mel is a qualified holistic nutritionist who specialises in Women’s health. She’s also a qualified personal trainer and pilates instructor.
Mel works with women to show them how food, nutrition as well as lifestyle intervention and self care can unlock a new level of energy and vitality, and assist with healing from specific issues like postnatal depletion or diagnosed women’s health conditions like endometriosis.
Along with working with clients privately, Mel more recently launched the Amazing Mums Academy – an online membership for mums, which has allowed her to bring her knowledge and expertise to Mums in a really accessible way, whilst building a community of Mums who support, understand and encourage each other to achieve their goals.
In this episode we discuss:
How Mel went from ‘hope’ marketing to now being in control of her marketing and it feeling easy for her
How Mel has increased her prices over time and had to adjust her money mindset to match
How Mel now markets her offers and what is working well
Struggling with imposter syndrome and how Mel has learnt to manage this
What Mel is now focussing on to take her business to the next level.
If you want to go from hope marketing and crossing your fingers that your customers find you, to actually being in control of your business growth and marketing feel easy and fun, my free online class is perfect for you. You’ll learn the three phases of generating a full time income from your business – and why posting MORE content isn’t the answer. Go to emilyosmond.com/free to register.