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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
Being the face of your business and trying to market yourself when you’re an introvert can be so intimidating. Getting up in front of a room full of people and telling them why they should work with you or buy your product feels daunting, overwhelming, and almost impossible.
So how can you structure and run a successful business when you have this personality type?
In today’s episode, I’m chatting with the amazing Jessica Williamson. Jess is an award winning mindset and business coach and a serial entrepreneur who has built and scaled five successful businesses in the past five years. Jess has been featured in Forbes, Channel 9 News, and the West Australian for her knowledge and expertise in growing businesses online.
We talk about Jess’ life before she became an entrepreneur, beginning her first business, Ete Swimwear. We then move on to discuss how she identifies as an introvert, what she has come to understand about herself, and the challenges and strengths she has learned to take onboard and bring into her work-life balance.
Jess structures her business around her personality and energy levels. We discuss exactly how she plans out her week to ensure she doesn’t burn out or feel depleted. I’m so excited to share with you Jess’s top mindset tips and shifts that she has used to accelerate her businesses forward and achieve remarkable things in the entrepreneurial world.
Jess believes that if only one person takes something valuable away, then she has been successful.
Think about how your own business is affected by your personality type.
How can you structure your business to light up your life?
Topics we discussed:
[2:30]: Jess talks about her current business as a business and mindset coach.
[3:08]: Jess sold her first business, Ete Swimwear, earlier this year because it wasn’t lighting her up anymore.
[4:28]: Jess shares her life before she was an entrepreneur.
[6:08]: The Collective Magazine opened mine and Jess’s eyes to the reality of owning a business and planted a seed.
[7:32]: Jess got a job in digital marketing after university.
[8:57]: She was managing half a million dollar budgets every month on Facebook ads after six months. It gave her a crash course in digital marketing.
[9:20]: She then started Ete Swimwear because she loved Instagram and fashion.
[10:52]: Jess shares a story about beginning a girls group in Primary School.
[12:22]: Her parents have always been encouraging and are driven.
[12:47]: Jess is an introvert. Five years ago she would never have done a podcast. She needs time by herself to recharge.
[14:25]: Through practice she became more confident at public speaking. People group introversion with lack of confidence which is incorrect.
[15:24]: When Jess is in a group setting or networking event, she is scanning the room and taking in things. Showing up online is different because she is on her own and just talking.
[17:17]: A year ago, Jess realised she didn’t need to be louder for people to take her seriously.
[18:24]: Deep listening is a big strength of being an introvert. Jess works one on one with her clients (instead of group work) because she can really listen to them.
[21:15]: Understanding her energy has allowed her to plan her trips and events to ensure she doesn’t burn out.
[22:00]: Jess shares how she structures her day and week.
[24:18]: When you run your own business, you can plan your week and your life around what works best for you. Both Jess and I keep Fridays off for whatever we feel like we need each week.
[25:08]: Jess didn’t have too many limiting beliefs and said ‘yes’ when opportunities arose.
[27:29]: Jess was global from day 1 because she decided to be. She was then invited to New York Fashion Week because she decided to be a big brand.
[29:07]: Her biggest mindset shift was going from nobody knowing who she was in Ete Swimwear to starting a very personal brand.
[29:57]: You ask for opportunities, you don’t wait for people to invite you to speak. You ask to speak at their event.
[31:02]: If one person can take a single thing away from what Jess has said, then it was worth it.
[32:41]: Where to find Jess.
Magazine mentioned: THE COLLECTIVE MAGAZINE
Podcast: Couch Chats
I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.