Hate selling? Feel sleezy? Don’t want to be pushy? I hear you! This month’s masterclass in The Modern Marketing Collective was Sales Psychology and we chatted about all those feelings and fears that can pop up when we sell.
But the thing is, selling can be FUN and a really enjoyable experience for both you and the person who wants to buy from you!
Click play below to tune in!
First you have to truly believe in what you have to offer.
Fear of people not being happy once they have bought from you or wanting a refund often come from a lack of confidence in yourself or your offering. And if you don’t believe in what you have to offer, why would your audience?! Look at the evidence: what great results or feedback have you had in the past? And I promise, when you start getting more runs on the board, the conviction in what you offer grows too. Back yourself.
Stop fearing being told ‘no’
Worried about getting a “no”? You are GOING to get many! It’s just part of business. I’ve been told “no” WAY more than “yes”. So once you accept that, you can move on to making a “no” an educational opportunity. Why was it a no? What didn’t resonate with the potential customer? Was there something they didn’t understand? Use this to help make your marketing better! And be careful what you make a “no” mean – it’s not that you’re a failure, a loser or not good enough.
Realise that selling is supporting
When people are browsing your website or getting in touch with you about what you have to offer, it’s typically because they WANT to buy from you. Your job is to support them to make the decision that they want to make! You can’t walk into their house, grab their credit card and enter the details on your website. So lose the fear that you’ll come across as pushy or force them into something they don’t want to do. Chances are they just need a little reassurance before they make the decision. Make it a fun experience and you’ll both feel GREAT about the sale.
The idea of sales used to make me so nervous and uncomfortable. But the more I learn and practice, the more I LOVE the selling experience. How about you – which end of the selling love-hate scale are you closest to currently?!
If you are ready to take your business to the next level, to connect with your audience, attract more of your ideal customers, and make great money, without meaning you need to sacrifice your lifestyle in order to grow, my free online class is PERFECT for you. Go to emilyosmond.com/free to register!