Are you spending hours and hours creating content, emails and marketing and just not seeing conversions?
In this episode, we’ll explore how your marketing right now is creating future results. I encourage you to think about this as a lag period. The efforts you put in today will not be seen as results instantly (and that’s OK!).
This conversation is perfect for you if you’re not seeing the results you would like from your marketing or not seeing the return of your efforts in your business.
All of the quality content you share, the launches you spend so much time working on, your marketing and the relationships you are building will pay off with spectacular results down the road.
We always think everything will be instant in our society but it can take clients a while before they’re in the right space and time to commit to working with you and it can be that single piece of content or email you sent 3 months ago that pushes them to sign up.
I’ll take you through the business tracking method we use in The Modern Marketing Collective to find out how our past marketing is influencing our audience to become new members. You can use this in your business to find any patterns and areas where you should be spending more of your time and energy to see results in the future.
Topics we discussed:
[1:42]: I’m excited to say I’m 1 week away from my 3rd trimester of pregnancy!
[2:54]: I started my business 7 years ago to have my own schedule and flexibility.
[3:48]: My first Winter retreat is this week! After feedback, I have extended the retreat to 3 nights and it has sold out.
[4:45]: 2 weeks after the retreat, our next member event will run. It’s an amazing full-day event just for members of The Modern Marketing Collective.
[6:18]: You may feel like you’re putting so much time into your business and you’re just not seeing the returns. How do you know if it’s working?
[6:48]: Think about this as a lag period. The efforts you put in today will not be seen as results instantly.
[9:00]: Think about your marketing as a steam train. The content you’re creating and the relationships you’re building will lead to results in the future (not instantly).
[10:35]: In The Modern Marketing Collective, for every new member, we write down where they came from and how long they were on my email list.
[11:12]: Set up a process where you find out where your clients first found you.
[12:58]: You will start to identify patterns around what has worked for you – Start tracking the activities that pay off.
[14:58]: What content have you created for your longer-term results?
[16:26]: I’ve had my podcast for 3 years and I’m just now seeing results from clients who have shared that’s where they found me.
[18:30]: Head over and take my Marketing Personality Quiz here.
Discover your Marketing Personality Type in my free quiz, plus the specific resources to maximise your specific superpower! www.emilyosmond.com/superpower