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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
Do you know your ideal customer?
More than their age or their demographic, do you know their challenges and desires?
Because once you know these things, and have a genuine care to help them, everything flows.
I’m shaking things up a little today to share an episode from The Profit Lovers Podcast where I had the privilege of being the guest to chat with my good friend, Melanie Miller. We talked about how I create a warm feel to my brand and my thoughts behind attracting my ideal customer.
Melanie and I talked about my focus when it comes to creating a beautiful customer experience and how I approach this in everything I do, from live events to online courses. We agreed on the importance of really caring about the people we serve, knowing their pain points, their hopes for the future and how understanding these things not only helps you serve them better but also filters into your marketing and messaging.
We also get quite personal toward the end and talk about why I’m so optimistic about life and business. I hope you love this conversation and feel inspired to really hone in on your audience and what you hope for them to experience.
Topics we discussed:
[4:15]: How Emily found her target market by doing work for clients. She always cared about small business owners and Emily shares that it’s so important to really care about them.
[6:20]: You have to work with people before you know exactly who you want to work with. Take a wide range and hone your interest from there. Business plans aren’t necessary, you just need to get started.
[7:30]: Focus on the challenges and desires of your audience. When you nail this, it turns into your messaging and marketing and you start really working with people you care about.
[9:15]: The gap between what people want and what they need. Emily teaches people how to do strategic marketing that drives actual sales but what people think they want isn’t necessarily this.
[10:30]: A lot of business owners feel like they have to do reels but they aren’t showing what they actually do. You have to do the hard stuff not just doing stuff without a strategy.
[12:00]: People feel like they need to do more marketing but Emily teaches they need less marketing and more strategy.
[13:00]: You can’t want things for your clients. They have to feel the need and often it’s about selling the same thing but changing how we market it.
[14:30]: Emily loves the people she serves and the topic she talks about. She also thinks about how she wants people to feel. Emily shares how she did this at her retreat by going next level with breakfast.
[17:30]: What builds connection with our audience is when you can share things beyond information, deliver it in a personal way and make it an inclusive conversation.
[19:00]: Melanie shares about how she could tap more into what she wants her clients to feel and how this would make her clients feel safe and heard.
[21:00]: Most of Melanie’s clients are very quiet about their success but would love someone to celebrate them.
[22:00]: Emily believes that her superpower is keeping going. She sees a possibility, takes action and even when she doesn’t see results, she keeps going. She’s an absolute optimist.
[24:00]: Emily has had quite significant trauma and spent years being depressed. She talks about working out of this and being inspired to reach other people.
[26:00]: Complaining is a choice. We get in our own heads, which is why we need people around us to support us.
[27:30]: How Emily and Melanie became friends
Where to find Melanie:
I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.