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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
For us as service or online program business owners we don’t have pretty products to promote and sell and form the basis of our content!
So what are we sharing in our marketing?
Let’s think about what we are selling… it’s our expertise, our knowledge, our skills, our craft and/or our experience.
So how do we share this through our content?
We share us: our voice, our thoughts, our ideas, our advice, our experience… Us.
This means we need to be visible in our marketing – but for many small business owners, this can feel extremely scary, uncomfortable and hard.
In this episode I take you through some simple steps to help you build your confidence to become more visible in your marketing and why it is vital for us as service based small business owners today.
And what to do about it!
I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.