I have a special guest on the show today, my very own incredible podcast producer, Brianna Ansaldo from Bamby Media. I know a lot of you have your own podcasts out there so this episode is all about how to boost the success of your show, build your audience and help grow your business.
Brianna is the head honcho of Bamby Media, an award winning songwriter, audio producer, musician and an incredible business woman too. Working with clients around the globe, Brianna and her team are a one stop shop for podcast production and they’ve certainly made my life easy with their organisation, guidance and tips for my podcast.
In this episode, Brianna shares her top tips on how to boost your podcast’s success. We talk about the key component of being consistent, having great artwork and making sure you fit into the right category. We also dive into my show and Brianna gives me some super helpful tips on what I should be focusing on moving forward.
TOPICS DISCUSSED AND WHERE TO FIND THEM:
[1:40]: How I first found Brianna on Upwork while she was doing freelance work and how she made it so easy with set prices, different services available and everything was super organised
[4:00]: How podcasting is a big commitment of time and effort, even when outsourcing everything.
[5:00]: How you should start a podcast when you are already making money in your business and feel you have the momentum to be consistent
[7:00]: Focus on creating the growth in your business first so that you have something to offer listeners and then use the podcast as part of your marketing strategy
[9:00]: There are so many things you can do to grow your podcast and one of the most important keys is to be consistent. If you don’t show up regularly, people will stop listening.
[10:30]: How doing series’ isn’t necessarily a good idea and it only works in a particular category when the content changes. It’s best to keep it regular and take a small break when you need to.
[12:10]: How using a production schedule spreadsheet helps you map out your episodes and having 10-15 episodes recorded before you start stops you from chasing your tail
[14:00]: How you need to make sure you’re in the right category and try to niche down into a smaller category that gives you a wider net
[15:40]: Artwork is important because people judge your show based on aesthetics, even subconsciously. Use large, bold text and include a person’s face
[18:00]: It doesn’t matter how many people are subscribed to a show because it depends on who’s actually listening
[19:00]: Brianna’s advice to boost my show and how I should feature the podcast more on Instagram and other platforms
[20:30]: How I’ve been thinking about repurposing content by transcribing the show and adding it into the blogpost and on LinkedIn
[21:20]: Audiograms work really well in Instagram carousels and for stories, including gifs works well to keep people interested
[22:30]: How my podcast went really well when I moved to two episodes and mixing it up with guest and solo episodes and be yourself
[24:00]: Talk like you’re excited, interested and smiling because they can’t see you and the energy is transferred
[25:40]: Sort out your audio quality to match what you’re trying to achieve. You don’t need to start with it but you do need to invest in some gear so that it’s nice to listen to
[28:20]: Take it seriously because there is so much growth and money to be made from having a great podcast.
[29:00]: How engagement with Youtube is on average 3 minutes but a podcast is 20-30 minutes and people don’t tend to switch off because they’re able to do other things while listening.
[32:00]: Where to find Brianna and her courses available to teach people how to run their own podcast
Without being a sleeze bag or pretending to be anyone you're not (promise!)
How to turn your marketing into consistent clients
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I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation: the place in which I live, work and play, and pay my deepest respects to their Elders past and present.
Emily Osmond is an international business coach and speaker, based in Melbourne, Australia.