Raise your hand if you feel like creating content and marketing is your least favourite task in your business?
Trust me, I understand.
There’s absolutely nothing wrong with you if you find it hard and challenging to consistently post content to your audience. BUT you need to regularly connect with your audience to increase your marketing reach and build loyal clients. Whether you post weekly, fortnightly or monthly, your followers need to expect to hear from you.
In this episode, I’m going to chat about three tips to create consistent marketing in your business. I’ve learnt these amazing pointers from my own experience and from receiving priceless client feedback. I’ve incorporated them into my own business to ensure that I’m regularly posting, even when I really don’t feel like it.
Building your business requires ‘meal-sized’ content, so you need to set aside time in your workday to dedicate to posting and connecting with your audience. Follow these killer tips to learn how to make this process really serve your business and become just a little bit more motivating.
Topics we discussed:
[0:51]: There’s nothing wrong with you if you find this hard and challenging and you struggle with it in your business.
[2:10]: #1 Have someone waiting for it. Someone needs to be expecting your content to come out, either weekly, fortnightly or monthly.
[3:36]: You can either build in accountability with your audience expecting it or you could invest in your team who need the content from you.
[4:26]: When you have a deadline, you have to release the best thing in that timeframe. Even if it’s not perfect.
[5:20]: #2 Schedule time in your diary for it. Look at your week, how serious are you about growing your business and is it specifically scheduled in your diary?
[6:34]: Building your business requires meal-sized content, such as; youtube video, Instagram reel or video, or a longer written post.
[8:08]: Think about what is going to provide amazing value to my audience? What is going to show them I can help them with their challenges and desires?
[8:22]: #3 Have a place where you write your content ideas down – perhaps on your phone or a notebook. This way you’re not starting from scratch.
[10:04]: I don’t think it’s ever going to become super easy, natural or enjoyable, but it’s the work we have to do to build connection.
[11:24]: I have created a new guide for four ways you can build a really powerful connection with your audience. Check it out!