I know it can be so daunting to work out how to grow your online course and make consistent sales. You have an amazing idea and are so keen to work with people but don’t know where to begin!
In today’s episode, I’m chatting with Mathilde Kien. Mathilde has created her business, online courses and podcast to help beginners learn French online in a fun and easy way, ‘French Made Easy’. We look at how she began her business and the valuable lessons she learnt working for herself.
I’ve had the absolute pleasure to work with Mathilde in my Modern Marketing Collective and we talk about the incredible results she has generated from the lessons she learnt through the program.
I’m so proud of her achievements and I love singing her praises. Her podcast has had almost 1,000,000 downloads. Her email subscriber list has grown from 100 to 8,500 people. Her courses have grown to 200 paying students. These are such incredible results and are a real testament to Mathilde’s passion and the methods she is using to grow her business.
I would love for you to listen and find inspiration in Mathilde’s story. She’s such an amazing member of our Modern Marketing Collective community who is so passionate about women helping women to succeed in business.
Topics discussed and where to find them:
[2:27]: Mathilde introduces herself, discusses her business and what brought her to Australia.
[5:11]: Mathilde shares how she began teaching French to clients online.
[7:10]: She joined the Modern Marketing Collective four months ago. She was really looking for a mentor and was attracted to the way I made sales.
[8:57]: Mathilde started her podcast ‘French Made Easy’ and it has grown so fast to the top 3 French podcasts in Australia, and is now up to almost 1,000,000 downloads!
[10:51]: Mathilde’s email list went from 100 to 8,500 subscribers.
[11:40]: Her courses have grown to 200 paying students.
[13:29]: Working on her vision for her business was a really important place to begin.
[15:15]: Keep it simple.
[17:30]: Promoting her offer was such a valuable lesson she learnt from the Modern Marketing Collective.
[19:21]: A feminine way of selling is a non-pushy way to present your offer that is a solution to their problem.
[20:58]: Mathilde provides an example of the way she makes her sales.
[23:20]: Feeling part of a community is so important when you are running your own business.
[25:47]: Mathilde shares why she loves teaching French.
[28:05]: Mathilde gives you the best advice to grow your business and online courses.
[29:25]: She is working on a new French Pronunciation course. Her next step is to scale it.
[30:50]: Her goal is to have enough courses to have one membership for access to all of her courses.
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I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation: the place in which I live, work and play, and pay my deepest respects to their Elders past and present.
Emily Osmond is an international business coach and speaker, based in Melbourne, Australia.