Meet Anna Smale, a Melbourne, Australia, based Marriage Celebrant and MC and member of The Modern Marketing Collective who has built her business from the ground up to run it full time. 

 In this episode, you’ll hear:

1.  What first interested Anna about becoming a celebrant four years ago
2. The activities Anna thanks for helping her to attract her first clients
3. The two new complementary parts Anna has more recently introduced to her business
4. What percentage each revenue stream of her business generates
5. What the toughest time in business has been so far
6. How she is navigating Covid 19 from the event industry perspective
7. The role social media has played in Anna’s business growth
8. The strategy Anna used to double inquiry rates in one month
9. How Anna has increased her conversion rates to 90%.
10. What Anna would tell herself if she could go back in time to the start of her business journey. 

Anna loves bringing “all the feels” to weddings and events and you can find her on Instagram @annasmalecelebrant and at annasmalecelebrant.com.au.