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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
Are you looking for financial security?
Do you have a love and a passion for creating?
My next guest is here to talk about a potential career that you may not have considered before.
In this episode, I’m chatting with the incredible Bernadette Janson, founder of The School of Renovating. Bernadette retired from nursing when she was 29 years old and has been renovating for over 30 years since.
Bernadette started The School of Renovating with the intention to help women increase their financial security. We discuss how renovating your family home has tremendous potential to earn tax-free money.
We discuss how she struggled with her early offerings in her business. This experience led her to work hard and focus on her business model to examine what was working really well and what was letting her down. She shares all of her learnings, the changes she made to her programs, and the method she is now using to deliver her courses to increase her sales.
Bernadette currently has a group of 14 women who have put money into a joint venture. We talk about the different joint projects we have done and how the business model differs when working with friends or in a group.
Bernadette has been in business for 8 years, she generously shares all of her advice to women just starting out or those creating online courses to foster an authentic connection.
I am so excited to talk at Bernadette’s upcoming conference ‘She Renovates Livestream’. This event focuses on real projects and everyone in the audience will benefit from a wealth of experience and knowledge. I hope to see you there!
Topics we discussed:
[2:51]: The ‘She Renovates Livestream’ conference is on the 2nd and 3rd of December 2021.
[4:02]: Bernadette always had a passion for creating beautiful spaces. She started renovating to keep herself challenged while at home with young kids and retired from nursing at age 29 to pursue renovating more full-time.
[6:56]: Bernadette wanted to do something to help women increase their financial security, which is why she started The School of Renovating.
[8:55]: Renovating is really flexible and a great way to earn money. The renovation of your family home is the most important because it has so much potential to make tax free money.
[10:56]: Bernadette has been in business for 8 years and talks about how her early offerings were a complete flop. She spent 1 year putting together her online course and hardly any sales.
[12:30]: Realising she needed to connect with her students more, she switched over to doing live bootcamps, which went really well.
[14:41]: When covid hit, she was forced to go back online. She totally re-recorded it in bite size pieces and it has been the best thing she’s ever done.
[15:52]: Bernadette sells the program first and delivers it as a series of 8-10 webinars. They then get broken down into smaller lessons along with tutorials.
[17:44]: Bernadette’s programs include the $100k Renovation Bootcamp and Wonder Women Mastermind, where they facilitate joint ventures.
[19:27]: She currently has a group of 14 women who have put in cash for a joint venture. Emily talks about the projects she has done with friends and how it’s such a great model.
[22:44]: Bernadette talks about her mindset switch about employing staff and staying focussed on one thing to get it working really well.
[23:41]: Keep focussing on what’s important. Until you have a reliable income, you need to be focused on that.
[25:42]: Bernadette is holding a conference called She Renovates Livestream which will focus on real projects and Emily will be a guest speaker.
[28:58]: Where to find Bernadette
Podcast: She Renovates
Join the Free Facebook Group
Book your ticket for She Renovates Livestream here – Use discount code: EO50 at checkout before the 15th of November for $50 off the early bird tickets!
I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation - the place I call home, and I pay my deepest respects to their Elders past and present.