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I’m an international marketing coach, top-ranking podcast host, speaker, interiors lover and black coffee drinker.
We have our first return guest on The Emily Osmond Show: watercolour artist, surface pattern designer and – now – online educator Cass Deller!
In Episode 74: Becoming a six figure artist with Cass Deller, which is one of the most listened to episodes of the show, Cass shared the realities, challenges, decisions involved and the triumphs of creating a successful business as an artist – on her terms.
As we ended the interview and I asked Cass what was next for her business, she described her desire to mentor other artists to help them build their own version of success.
It wasn’t long after that, that Cass enrolled in my program called Scalable, and learnt how to create her first online program – and launch it to her community.
In this episode, Cass shares the doubts, challenges, thought processes and realisations she has had along the way as she added an online program to her business. She also shares how her online program fits into her business model, her strategy for it going forward and the big impact it will have for her personally.
If you feel the call to teach your craft to others, in a scalable way online, then join me for a fun, free and educational class on May 18th where I’ll share the 3 essentials of adding an online program to your business. This is a live class, so make sure you register for the link to join us. Just go to emilyosmond.com/scale to register. By registering, you will also find out more about joining my next round of Scalable, which opens on May 18th!
TOPICS DISCUSSED AND WHERE TO FIND THEM:
[3:20]: How Cass decided to launch a mentoring program to support other artists and the application process for it
[4.40]: From the mentoring program Cass started receiving the same sorts of questions about a very particular topic and realised there may be a course in this
[6.00]: How Cass created her niche of surface pattern design and she couldn’t see anyone else teaching it in her way
[6:53]: Decided to do Emily’s “Scalable” course to figure out how to actually make a course
[7:00]: Why Cass was hesitant and felt like she wasn’t ready to launch a course
[7:30]: Combating the imposter syndrome that she faced and realising that she can help people
[8:40]: How Cass figured out the best way to structure her course
[9:15]: The benefits of enrolling yourself in some courses before creating your own so that you can see how they are structured and what works best for your learning style/teaching style
[10:30]: The struggle to try and find the best length for her course – which can take some trial and error
[11:35]: How common it is to get stuck on the length of the course
[12:40]: Designing your course in a way to help the students not get overwhelmed – keeping an eye on the pace and how much time to allow for each section
[13:40]: The beauty of being able to continuously refine the course and work through the evolution based on what your students need
[14:02]: Pricing can be tricky and is also something that will evolve over time and as you build more value into your course
[15:20]: How Cass spread the word about her new course (no freebie webinars or challenges!)
[17:30]: Why Cass put together her course as she went instead of having the full course ready at launch
[20:30]: Why Cass capped the amount of students in her course
[21:00]: What Cass found scary about doing Facebook lives
[23:06]: How Cass created a community of like-minded women all so interested in the same niche through her course, and how amazing that felt!
[24:00]: How the course has now incorporated into Cass’ business as an extra revenue stream and the has allowed for the freedom to create more art of her own too
[26:00]: Cass’ advice if you’re thinking about possibly putting together an online course of your own
[27:30]: Running the course in the way that you want to run it is key – don’t look at what everyone else is doing and think that you have to do the same
CONNECT WITH CASS:
CONNECT WITH ME:
Register for my FREE webinar: https://emilyosmond.com/scale
I acknowledge the Wurundjeri people as the traditional and ongoing custodians of the Kulin Nation: the place in which I live, love, work and play, and pay my respects to their Elders past and present.