Are you confused thinking whether you should keep growing your business or start to scale? 

Are you unclear on the difference between the two? 

My topic today is a common mistake I see many service-based business owners make frequently. They are so excited to start scaling their business they begin well before their business is ready and there isn’t enough demand to make it successful. 

In today’s episode, I’ll run you through the difference between growing and scaling, when you should be doing each of these, and how to determine when your business is ready. I’ll also talk about the danger of getting them mixed up, attempting to do them at the wrong time, and the power in the correct process.  

To illustrate the difference, I’ll provide examples we can examine thoroughly to understand why growing and then scaling must be followed in the right sequence. 

Exciting news! I’m re-opening enrolment for the Modern Marketing Collective, head over to my website to sign up. While you’re over there, I also have a new online masterclass addressing the three reasons your followers aren’t converting into clients. Check it out!

Topics we discussed:

[1:23]: I’m going to change things up and release a longer weekly episode digging into one topic on Tuesdays. There will also be bonus guest episodes as well.  

[2:11]: I’m re-opening enrolment for the Modern Marketing Collective. Head over to my website to sign up for the waitlist or enroll. 

[2:54]: I have released a new online masterclass for ‘The three reasons your followers are not converting into clients’.  

[4:45]: Growing is when you’re increasing the amount of revenue your business is generating while increasing the time you put into your business. You’re generally taking in more clients. 

[5:26]: Scaling your business needs to happen when you can’t grow any further – you’re at capacity. You can scale by hiring staff, creating a product line, or moving into the education model and support groups instead of individuals. 

[7:16]: I often see business owners trying to scale before they’re ready. If you’re still trying to attract clients and aren’t at capacity, you should focus on growing your business. 

[8:13]: It’ll be hard to scale because you haven’t built up the demand for what you’re offering. 

[9:21]: I recommend you not to get ahead of yourself and skip to creating an online program or an ebook until you’re full up with clients. 

[10:50]: I give you an example of a client in the medical profession and a client that’s a mortgage broker. They reached a point where they could no longer serve any more people and were booked out. So we’re now looking at how to scale their businesses successfully.

[12:28]: If you don’t have a lot of clients wanting to work with you, your own defined process, or consistency in revenue – then you’re not ready to scale. 

[13:57]: Don’t even worry about creating a scalable business until you’re booked out. 

[14:46]: Head over to www.emilyosmond.com/collective and sign up to the waitlist. If you’re tapped out and can’t take on any more clients, I can help you in my Scalable program opening in early 2022 www.emilyosmond.com/scalable.