Email marketing is “dead”. I don’t want to come across as “spammy”. No one reads their emails anymore…
The negativity can be pretty big when it comes to email marketing.
Maybe it’s because email doesn’t seem as fun or as easy as posting on social media, or because we don’t have that instant feedback from our audience, or because there is a sense of extra technology involved. But so many small business owners are nowhere near using email marketing as much as they could be to grow their business.
At this point, you might be thinking, “Aren’t you all about Instagram, Emily?”.
Well no. I don’t care about Instagram in and of itself. I care about what works for small business owners. Right now, that’s Instagram with a strategy, and email goes hand in hand with it.
In this episode we discuss:
What to stop doing with your email marketing strategy
The power of email over social media
How to use social media to grow your email list
How to make sure people want to subscribe
What to share in your emails
And to do when someone first subscribes!
PLUS, enrollment is open for just THREE MORE DAYS to The Modern Marketing Collective!! If you’re ready to put a strategy in place for your Instagram and deep dive with me into growing your email list and creating content your audience actually want to consume, then go to emilyosmond.com/collective to enrol!